Neha Paralkar Email & Phone Number

Lake Oswego, Or, Us

Spearheaded optimization of the visual interface and user onboarding process for mentors and mentees, resulting in marked improvements in conversion and completion rates and enhanced overall user experience.Led the initiative to research, conceptualize, and design a specialized dashboard that empowers strategic partners to monitor and assess the most critical metrics of their mentorship programs through a simple, intuitive, and user-friendly platform.Initiated design team meetings aimed at fostering a culture of knowledge-sharing and collaboration. Conducted design reviews to maintain a high standard of quality and consistency across projects.

Redwood Shores, California, Us

Boosted revenue growth for GreatNonprofits and multiple nonprofits by conceptualizing and crafting high-impact donation pages (in Webflow), strategically aligning donor passions with causes. Achieved measurable increases in donations through targeted and compelling design.Spearheaded a project to design and build a landing page for food nonprofits to simplify the donation process for donors and increase donations for Greatnonprofits.org. Raised over $1 mn in three months during the pandemic.Conducted user research and interviews to uncover what motivates donors to give for the Bill and Melinda Gates Foundation Storytelling project. Collaborated with cross-functional internal and external teams to design wireframes, conduct A/B testing, and edit and publish over 200 videos. Our work was highlighted in the Bill and Melinda Gates Foundation newsletter to nonprofits and partners.

Denver, Co, Us

Collaborated closely with start-up founders, engineers, and designers to define and craft the ideal user experience for an innovative AI-powered app targeting musicians and songwriters. Developed a user-centered design approach focused on simplifying the user interface and minimizing the learning curve, considering the lack of established mental models for AI-based mobile apps in the music industry. Created wireframes, prototypes, and user flows to visualize and communicate design concepts, iterating on design based on user feedback and testing.

Wellbeing in Entertainment and the Creative Arts: Implemented a responsive web design solution for a mental health nonprofit in the entertainment industry, enhancing user engagement and conversion rates.Conducted website audit, usability testing, user research, created user personas and journey maps, and produced design deliverables such as wireframes and high-fidelity screens to improve website navigation and user experience.Currently building the responsive website on Wix -------------------------------------------------Missouri Justice Coalition:Transformed client’s brand vision into a visual identity and website design for the nonprofit’s primary user personas. Defined the content strategy and doubled up as a copywriter to provide website copy. Created clickable prototypes and performed usability tests to optimize for website sign-ups.

Collaborated with the design team to create a multi-platform design system, including creating scalable UI components and documentation based on an existing design systemAudited existing platforms and assets to identify opportunities and inconsistencies in the current designMade recommendations and improvements to the existing workflow for warehouse employees and managers to receive and store goods in their warehouses and created user flows Designed a new app flow that improves warehouse processes and workflows and addresses user needs Created a clickable prototype for testing and validation

Atlanta, Ga, Us

Developed and executed comprehensive social media strategies that effectively engaged the target audience and drove measurable results.Curated and created educational and engaging content for social media platforms like Facebook and LinkedIn. Designed marketing and social media assets using design tools.

Mumbai, Maharashtra, In

I oversaw client relationships and led the development and execution of digital marketing strategies to drive business growth and achieve client goals.Rapid career advancement from a Group Brand Manager to the Head of Key Agency Accounts as a direct result of my ability to consistently exceed client satisfaction goals, increase agency revenue and foster the development of high-performing teams.Brand custodian for top agency accounts like Budweiser, DHL, Neutrogena, Clean & Clear, Acuvue, J&J Healthcare, and Siemens.Led account management and design teams to create and deliver several successful websites, web, and mobile app projects.

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Chicago, Illinois, Us

Collaborated closely with media clients to develop and implement effective branding and advertising strategies, leveraging print and billboard mediums to drive successful campaigns and achieve business goals. Played an integral role in agency growth by contributing to new business development initiatives and executing special projects that enhanced revenue, reputation, and overall stature within the industry.

Certification, Ui/Ux Design Career Track

Continuing Education Track, Photography

Msc, Marketing Management

Bachelor'S Degree, Mass Media (Advertising)

Education record