Services Offered:• Brand Audit: Uncover the hidden gems and holy grails.• Brand Strategy Development: A deep dive into the brand to understand the core DNA and Identity and articulate a purposeful Brand Blueprint, including Purpose, Vision, Mission, Values, Positioning, Archetypes, Personality, Value proposition, Promise, Essence, Tonality, and Voice.• Brand Narrative: Brand Storytelling, Messaging framework. • Brand Positioning: Positioning brands effectively within their market by leveraging insights on category, competition, trends, and consumer behaviour.• Social Media Strategy: Ideation and execution of campaigns, content calendar, and mapping-out core social marketing activity for the year.• Market Research & Competitive Analysis: Offering insights for strategic decision-making through thorough market and competition analysis.• Content Development: Producing compelling content for digital content pillars, social media, and marketing collaterals.• Partnerships and Promotions: Execute winning strategies to increase brand visibility, build credibility and improve engagement.• Events & Activations: Planning and implementing tailor-made event concepts that foster deeper connections, promote loyalty and improve customer retention.• PR Strategy:o Assess, strategise, and optimise your public relations efforts to enhance your brand visibility and reputation.o Curated PR Campaigns with refined messaging.o Cultivating and nurturing media relations.o A well-researched media pitch list based on your industry leveraging our contacts and journalists, podcasters, and influencers who we think would be interested in covering your story.o Editorial outreach with customised pitch/story angles to garner maximum exposure.o Seeking partnerships and opportunities in the most prominent media.o Integrating PR with influencers and social media.o Managing media inquiries.o Media tours and FAM trips.