Results-driven senior executive with a proven track record of success in marketing and business development. A strategic thinker with exceptional leadership skills and a passion for driving growth and revenue. Experienced in developing and executing comprehensive marketing strategies to strengthen brand presence, expand market reach, and increase customer engagement. Adept at building and leading high-performing teams, fostering collaborative relationships, and driving cross-functional initiativesDevelop and implement strategic marketing plans to drive brand awareness and generate qualified leads.Collaborate with cross-functional teams to define marketing objectives, establish KPIs, and measure performance.Identify and evaluate new business opportunities, conduct market research, and analyze competitive landscapes.Cultivate and maintain relationships with key stakeholders, clients, and industry partners to drive business growth.Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.Monitor market trends, consumer behavior, and industry developments to identify emerging opportunities.Utilize Google data analytics and market insights to refine marketing strategies and optimize campaign effectiveness.Collaborate with sales teams to develop and implement sales enablement programs and initiatives.Drive thought leadership initiatives, including content development, speaking engagements, and industry partnerships.Oversee the budget allocation for marketing activities and ensure effective resource utilization.

Business Development Manager involved in marketing & product development for water analysis & Colour testing segments for Tintometer India Pvt Ltd. Identifying market gaps and exploiting market opportunities by introduction of customised products and new product launches. Responsible for increasing sales by ensuring new products are developed in accordance with business priorities and market requirements. To support sales activities by organizing seminars, trade-shows and other ways of raising awareness through direct end-user and influencer contact. To assist in the development of supporting marketing materials (collateral) to ensure marketing activities are effective. Implementation of digital marketing activities. To maintain the local website, in accordance with policy at group level. To manage information systems to support marketing and product management. To liaise and coordinate with outside agencies as appropriate

Responsible for Southern India, Srilanka & Maldives - strategizing and executing marketing strategies, sustaining efforts for sales/ lead generation, as well as for resolving operational issues and troubleshooting concerns satisfactorily, along with demonstration and presentation skills.- Participating in different marketing activities and initiating product focus for rapport building and creating an edge above the others. Building up customer relationship and database. Identifying workflow based solutions, primary and secondary research to identify key market players, and analyse and provide effective ways to combat competition.- was responsible for meeting up target deadlines, generating new business, and sustaining the existing ones , identifying new customers and having a consultative selling approach, to add value to the organizationI believe in team work and in synergizing my skills and experience towards optimum organizational and personal growth

Product Line manager , involved in Techno- commercial sales along with building up of customer relationship so as to generate avenues for additional business.o Assessment and keeping up with existing business and technology trends across industry. Was responsible for meeting up with all India targets & respective regional requirements strategizing how to launch and promote the product line in the existing market. Planning & executing effective approaches to get maximum business, inclusive of coverage, marketing activities, working out campaigns & offers, reviewing regional sales data, team coordinationResponsible for product launch, product spotlight, press release, advertisements external & internalfor products on a PAN India level as a product line manager.· Conducted webinars , training, campaigns, sampling