Neha Shaida Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Produces & creates topical & culturally relevant show on Globalization (CH. 13)Interviews artists & conducts on site festival coverage Pitches to labels, artists, managers related to interviews, content & more.Works with multiple cross-functional teams on planning and executing integrated campaigns and projects on socialDemonstrates leadership and perspective around best in class social trends, ideas, and strategy

Los Angeles Metropolitan Area

Project manages marketing campaigns for KPCC, LAist and LAist Studios showsCreate work orders for any media execution. Evaluate and revise as necessary to exceed KPIsCoordinate and execute specific owned, earned, shared and paid media efforts for both brands, inclusive but not limited to: radio campaigns, podcast campaigns, paid social media campaigns, SEM/SEO tactics, traffic acquisition tactics, content syndication, PR and publicity plans.Monitor marketing & social trends and helps with the implementation of new marketing strategies and campaigns based on current trends.Helps coordinate all marketing related activities: communications strategy, promotions, media buys, social media strategiesExecutes relevant and timely social content for studio shows, monitors relevant trendsAnalyzes & tracks social data, creates quarterly reportsManages the creative production for social videos, including writing scripts for hosts & myself, gathering visual elements and writing captionsCreated a editorial social calendar for social video content Created monthly video analytics reports

Las Vegas, Nevada

On Air HostHosted daily radio from 10-3pm playing the latest in Top 40 music Created relevant, timely talk breaks according to latest trends, pop culture & music newsOperated board & produces daily showPosted relevant engaging digital content for listeners daily Managed listener contests, answers calls and facilitates winnersSocial Media ManagerDeveloped marketing strategies and campaignsLead reporting efforts to effectively tell a storyPresented social and marketing strategies and results to internal collaborators as well as external teams such as advertisersProduced social media content across verticals for Hip Hop & Top 40 Scheduled, managed and facilitated social content for daily news, contests, and station relevant contentWorked with advertisers, hosts, and brands in creating a content calendarOptimized social content programs such as HootsuiteWorked with cross functional teams, including Sales and Business teamsDrafted and supported sending pitches related to concerts including artist interviews, video content, and more

Developed marketing programs & campaigns to drive engagement Helped curate social content & postings for music stations, researching artists, trends, pop culture and chartsWrote and posted impactful copy that speaks the language of the intended audience, while being rooted in the voice of brandVoiced commercials & hosts what’s trending segmentsCollaborated with internal business units (News, Sports, Sales etc) to sync and prioritize content calendarsKept a well-documented and organized social/content calendar Collaborated with designers and video editors to execute original editorial and video concepts to support social strategiesTracked performance and results of campaigns and initiatives to ensure social performance and business objectives are being met Identified meaningful ways to participate in music focused cultural & fan conversations.Analyzed social analytics and data to create comprehensive reports Drafted and supported sending pitches related to concerts including artist interviews, video content, and more

Greater Los Angeles Area

Assists Programming department in day to day tasks: setting up meetings, program schedules, meeting notes, entering expenses Gives feedback on BET shows and movies as well as development projects & helps in organization of pitches, puts together pitch summaries for executives

Greater Los Angeles Area

Produced & hosts daily trending topics segmentInitiated story ideas, designs talk show content; conducts research on latest storiesWrote daily for website, screened listener calls, manages online & on- air contests & promotionsUsed social media to conduct contests, communicate & interact with listeners & drive viewsPrepped & assists interviews of on-air guests, forms questions, researches guestsIdentified viral and emerging stories/trends and pitch to the content team for write-ups.Kept up to date on industry trends/productions methods/social strategies

Greater Los Angeles Area

Maintained & updated social media platformsWrote weekly website stories & content Conducted weekly reports & developed new innovative ideas to drive traffic to channels Developed corporate communication strategies & partnered with Malls & Factories to advertise company sales, promotions, and events

Los Angeles

Helped conduct and distribute daily ratings reports; conducted daily research on showsMeticulously gathered and organized ratings data; Aided in streamlining information Assisted in producing daily research projects

Los Angeles, California

Researched and pitched stories Assisted producer in daily tasks; i.e. Phone calls, show schedules, and researchHelped conduct the daily morning show

Los Angeles, California

Conducted interviews Researched and pitched stories Prepared packages for editingAssisted producer in daily tasks; i.e. Phone calls, setting up interviews, shoots, etc.Diligently logged and transcribed interviews and b roll

B.A, Literary Journalism

Minor: Film & Media Studies

Master'S Degree, Communication And Media Studies