I am a Senior Business Analyst at Loblaw Digital with over 5 years of experience in business analysis, requirements gathering, and agile methodologies. I am passionate about transforming data into valuable insights that inform and enhance user stories and acceptance criteria. As part of the Loblaw Digital team, I facilitate dynamic and collaborative product development processes, leading and conducting daily Scrum meetings, Product Backlog Refinement sessions, and Smoke and Sanity testing. I bring together stakeholders, developers, and QAs to evaluate, prioritize, and deliver backlog items, ensuring traceability and quality. I also produce and oversee project documentation using SharePoint and Confluence, applying various tools and techniques, such as use cases, user stories, wireframes, and prototypes. I communicate and translate stakeholder needs into actionable and testable solutions, contributing to the delivery of innovative and user-centric digital products and services.