Neha Shaw Email and Phone Number
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Decisive Marketing Manager who drives company growth through creative and innovative marketing & business strategies with a strong focus on lead generation. Skilled at analyzing digital trends and business needs to develop highly effective marketing collateral, drive social media engagement, and lead campaigns. Proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market plans that align with the company's business priorities and initiatives. I've 9+ years of experience across marketing, brand management, social media marketing, lead generation, and internal and external communications, primarily in B2B Business, which includes IT software products and services, staffing, and consulting for the Telecom, BFSI, Retail and the Workforce industry. Over the years, I have worked closely with marketing/ SEO / PR agencies, product developers, sales teams, and other stakeholders to execute marketing strategies, amplify businesses, product and growth communications, and discover audience segments. I have been involved in market analysis for brands using different tools and technologies. I want to contribute with my experience in bridging the gap between business and creativity and help organizations tell the most powerful stories. Primary markets that I have worked for includes APAC, Middle East, Europe, and the US market. Specialties:• Content Marketing • Social Media Marketing & Campaigns • Lead Generation • Brand Marketing • PR and Media Connect • Customer Acquisition • Community Management • Branding and collaboration
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Digital Marketing ManagerNoage Edtech Pvt LtdBengaluru, Ka, In
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Senior Marketing Manager -Branding, Digital, Pr & Lead Generation (Middle East, Apac & Europe)Celcom Solutions May 2022 - Feb 2024Bengaluru, Karnataka, IndiaDirectly reported to the CEO and led end-to-end content marketing initiatives across APAC, Middle East, and Europe. Proven track record in enhancing brand visibility, customer connects and acquisition through innovative marketing collaterals, social media marketing, email marketing campaigns, community management initiatives like webinars, podcasts, press releases and cross-functional team coordination. Skilled in database creation, marketing tools, creating the right content based on user preference. -
Marketing ManagerAlethea Communications Technologies Pvt Ltd Mar 2021 - Dec 2021Bangalore Urban, Karnataka, India• Worked on B2B content for sales enablement, customer acquisitions, leadership growth, and revenue generation. Created compelling marketing collaterals such as Brochures, Corporate Profiles, User Manuals, Sales Decks, Blogs, Release notes, and Product Marketing portfolios• Took charge of the entire website management process, from creating new content to design to coordinating with developers and maintaining the speed optimization of the website• Led highly successful LinkedIn Marketing Campaigns that resulted in significant lead generation and new customer acquisition• Planned digital-led events like webinars, podcasts, events, virtual summits, Interviews • Internal & external communications for internal communication, PR, external pitches, announcements, customer connects• Drive cross-functional teams (analytics, content, graphics, product, etc.) to enable sales with the right tools (insights, site mock-ups, creative designs, concept notes, pitch proposals)• Managed Alethea's social media handles, such as FB, Twitter, and LinkedIn. Established Alethea’sAlethea’s visibility on LinkedIn through content posts & promotions, 78k pages, 28k reach, and 98.9k post impressions • Led B2B email campaigns for lead generation and acquired 12 leads in 10 months. Worked on the strategy, content and end-to-end campaign management and performance -
Manager - Marketing & GrowthThakral One Jun 2019 - Oct 2020Bengaluru, Karnataka, India• Directly reported to the VP and helped him in building business strategies and created pathways for Sales & Growth • Manage the annual marketing budget and implement the marketing strategy for Thakral Group• Led content marketing strategy across online platforms for acquisition (ads), retention (comms), and social media, also managed the monthly marketing calendar • Created Marketing Collaterals and also designed the collaterals for Sales and Customer Connects and Acquisitions• Worked closely with delivery heads and Leaders to generate leads and get more business requirements• Managed vendors and agencies to ensure timely deliveries within assigned budgets• Grew the LinkedIn community from 500 followers to 4k+ followers in 8 months through organic engagement • Handled all community management initiatives (webinars, podcasts, interviews, events, live sessions, etc.)• End to end email campaign management, from writing Email copies to sending emails to following up with prospects and scheduling the Demo • Worked on larger brand campaign ideations, budgets, and pitch decks for new products/services• Closely worked with Media agencies and PR firms to publish Press releases and interview articles • Internal and external communications for employees, customers and leadership branding -
Content Manager- Communication & Growth EnablerYethi Consulting Feb 2018 - May 2019Bangalore• Worked closely with the founders & led marketing & branding initiatives to drive all-encompassing business objectives• Editorial ownership of content generated for sales enablement, customer connects and acquisitions, social media platforms, company blog, press releases, articles, brochures, whitepapers, podcasts, AD copies, presentations as well as the website• Ideated and executed social media marketing campaigns in sync with the brand marketing calendar and increased the website traffic from 2 k page views to 75 k page views from organic posts and paid promotions • Grew the LinkedIn community from 2 k followers to 9 k followers from content and promotions • Coordinated with the Pre-Sales team and assisted them with marketing collaterals those that are relevant to their work and research• Facilitated and monitored the design and production of publications and materials such as product manuals, product data sheets, best practices, newsletters, annual reports etc• Launched the brand on B2B channels & led paid marketing on the platforms, notably on ezine, medium and WordPress • Media connects and PR for branding, communication and growing the customer reach • Managed the internal and external communications and delivered the content, flyers and other pitches as and when required -
Assistant EditorSiliconindia May 2015 - Jan 2018Taking interviews of CIO’s and CEO’s and converting it into Story ideas for Profile Stories/Cover Stories/ Feature Articles/ Editorials for leading brands like Morgan Stanley, Deloitte, Harman, Apple, CISCO Systems, Amazon, Intel etc Growing the content base by providing regular content to support marketing campaigns and other strategic initiatives including Blogs, Press Release, Whitepapers, Case Studies, Brochures, Articles, Newsletters, Product manual, Presentations, Editorials, Scripts, Whitepapers and other marketing collateralsWrote lot of news articles on upcoming technology trends, gadgets and tech innovationsWorked on Email Campaigns, Social Media Campaigns, Mailers, BU Capabilities deck, Website ContentFacilitate client-company communication (Respond to queries, reviews, budgets, Q&A sessions)Strategized and executed content promotions to achieve client’s (Fortune 500) marketing objectives Development and execution of interactive and marketing campaigns to drive brand consumers through day-to-day management of the brand presence on Google +, LinkedIn, Facebook, Twitter, Blogger, YouTube and other social media platformsWas involved in media relations and attended lot of press conferences for storytelling Was also involved in handling magazine publications, closely worked with designers and product managers to get magazines published on a weekly basis. -
Public Relations InternPublic Relations Society Of India, Kolkata Chapter Jun 2014 - Jul 2014Kolkata, India• Content development for website, blogs, press release, brochures, whitepapers, newsletters• Organizing press conference, events, meetings• Taking interviews of celebrities, directors, singers, musicians, actors, etc• Coordinating with the media spokesperson for press conference• Social media promotion/ marketing and brand building -
Media ManagerAbp News Feb 2013 - May 2014KolkataEnd to end event management - Anchoring| Driving Marketing & Communication with a strong focus on enhancing brand and sponsors relations| Media Relations | PR | Marketing -
Media PlannerAbp News Jul 2011 - Jan 2013Kolkata, IndiaAnchor for ABP News Kolkata. Corporate Communication | Anchoring and Brand Building | Media Relations| PR | Marketing
Neha Shaw Education Details
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Broadcast Journalism -
Cdmm Course -
South Calcutta Girl'S CollegeJournalism And Mass Communication , Advertising, Pr, International Relation And Film Studies.
Frequently Asked Questions about Neha Shaw
What company does Neha Shaw work for?
Neha Shaw works for Noage Edtech Pvt Ltd
What is Neha Shaw's role at the current company?
Neha Shaw's current role is Digital Marketing Manager.
What is Neha Shaw's email address?
Neha Shaw's email address is ne****@****ech.com
What schools did Neha Shaw attend?
Neha Shaw attended Indian Institute Of Journalism & New Media, Digital Vidya, South Calcutta Girl's College.
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Sr. Manager E- Commerce Ll Hilary Rhodall Ecommerce Manager -Wavemaker / Groupm Ll Lotus Herbals Pvt Ltd Ll The Man Company Ll Iilm.Gurugram1gmail.com
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