Develop and Curate marketing content for offline as well as online outreach. Develop content for marketing - Ads, posters, Posts, mailers and campaigns. Ideation and implementation of content and strategy for Social Media.Blog Writing for the companys digital presence.

Devise approaches leading to improved user engagement and app downloads A. Improve the content available on the app - both Social Curry created content and User generated contentB. Create and engage "Champions" in societies and leverage them to seed contentC. Conceptualize new features we can add to the app functionality for it to become more attractive to our usersD. App designing inputsE. Marketing activities on Social Media for promotion of the app

Worked on a 2-month project on the rising trends of new age parenting – Insights and how brands can benefit from them.- Access to blogs on the site and Sorting basis popularity of views/comments. (approximate 10000) in the past 1 year.-Clustering of themes /insights / trends basis these blogposts -Basis themes /insights /trends identified - support it with numbers (wherever necessary either in terms of syndicated data /searches etc) -Layered it with Personal Interviews with key bloggers basis themes /insights

Marketing communicationsBusiness DevelopmentBrand ConsultingStrategic Marketing Solutions

Clients : STAR NETWORK, APOLLO TYRES, CISCO SYSTEMS, LUFTHANSA, CANARA HSBC LIFE Job Profile : Branding exercises across clients, 360 degree planning for each activity. : Data Analysis for Market prioritization, analysis & gauging effectiveness of advertising. : Planning & scheduling across media for various brands.: Involved in ground activations for the brand, channel partnerships, ideating on variousbrand related Promotional ideas, Mall activations : Presentations, reviews on Campaign feedback, market analysis.: Strategic & Implementation Media planning, Buying

Client : ZEE NETWORKJob Profile : Strategic & Implementation Media planning, Response-led Solutions & Client Servicing for ZEE NETWORK. : Carried out BTL & ATL activities for the brand based on the target audience. : Analyzing responses in terms of costs, trends, time-bands/progs/channels/markets. : Monthly competition & viewership analysis, pre v/s post-activity evaluation : TG Profiling & Validation for Clients - Media Solutions : Regular presentations on monthly / quarterly reviews & media recommendations : Making as well as implementing media plans for all zee network channels. : Expert based planning for Regional markets.