Neha Swaroop Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurgaon

Working with best-in-class brands and agencies, helping them to ideate and execute high-impact mobile marketing campaigns. AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.4 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world's top grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives.

Gurgaon, India

- Craft and implement media strategies to meet multiple objectives for a wide array of clients ranging from Auto, Technology to FMCG, Retail, Entertainment etc.- Provide support to sales team across APAC region and recommend the right mix with best ad-units.- Drive value by driving efficiencies on the Media Planning side.- Spearheading customized pitches for various high net worth clients in addition to proposals, media plans, media packages and business research. - Coordinating with various teams to get the right information in order to assist sales team.

Bengaluru Area, India

- Hired as part of the founding team to set up the Marketing Department at Datawrkz. - Strategize, Plan and Implement all the key aspects of marketing that includes online branding, digital media, PR, social media, events and product launch. - End to end ownership of a product line, identify market requirements, define the product vision, create preliminary design concepts, develop positioning, messaging and drive the implementation of the product roadmap till product launch. - Designing the content strategy to develop collaterals for print, online and other interactive mediums, including brochures, EDM, product wiki & sales decks. - Leading business development activities for the newly launched product to onboard clients including post-sales client support. - Develop & review marketing touch point strategy to maximize reach and ROI to deliver business goals.

New Delhi Area, India

- Leading the (Media Planning - US) Presales team to provide strategic inputs to sales teams at all stages of business. - Assist clients in driving their media strategies/ objectives with the best possible mix of media channels, targeting approach and creative placements. - Coordinating and working on the content with creative & PR agencies. - Managing team level budgets, hiring, process management, performance appraisal, daily task deliveries and contributing in the best possible manner, according to best practices and overall company goals. - Working on RFPs, RFIs, Strategic Decks, Pre-meeting collaterals to provide strategic & tactical support to sales team. - Hands-on experience in working with PRISMA templates, BlueKai and comScore.

Delhi/ Ncr

• Responsible for making pre-sales and post-post sales documents such as sales pitches, sample deliverables and case studies• Creating domain artifacts, POC’s, approach documents, customized brochures and presentations• Writing business proposals, RFPs and RFIs• Analyzing and planning for the new e-mail campaigns, identifying the potential target market and supporting business development team• Ensure that the Pre-Sales resources evolve in line with the Marketing Message and Sales Teams stated requirements• Responsible for preparing for meetings and tailoring communications to address business needs of potential clients as part of the pre-sales process• Working across all the domains for strategy building, organic growth, M&A support, business analytics, business process improvement etc.

• Executing end to end process of preparing responses to RFI/RFP/RFQ, with interaction and inputs from cross functional teams including delivery, engineering and implementation teams.• Close involvement with the managing partners and business development teams in product development and new service offerings• Working across diversified sectors for media monitoring & measurement, social media research & analysis, brand tracking etc. • Responsible for preparing for meetings and tailoring communications to address business needs of potential clients as part of the pre-sales process• Includes business process understanding, solution designing, collateral preparations, case studies and client communications• Conference mapping and account mapping through secondary research to support business development team• Responsible for staying current on competitive analysis and understanding differentiators between the company and its competitors.• Working in a global work environment with globally distributed teams and stakeholders

Social Media Marketing, Social Media Optimization (SMO), SEO, Content development, various other channels of online marketing, analysis of blogs and forums

• Pre-sales, Account Management (catering to clients from US and Switzerland)• Business development, acquiring new clients and client servicing• Business Research (CI studies, IMS data capabilities)• Market research, data analysis, company profiling and conducting competitor analysis• Conducting client presentations and providing pre-sales and post sales support

• Pre sales, Lead generation, interacting with international clients (US & UK)• Giving company/ marketing/ pre sales presentations to clients• Primary and Secondary research & analysis• Project management• Business Development and working towards building strong client relationships• B2B sales of services catering to international clients • Handling a team of 9 executives• To motivate the team with positive energy and get them recognized for their good work• Responsible for conducting HR and Technical interviews

Mba

B.Tech