Neha Tomar Devada Email & Phone Number

Noida, Uttar Pradesh, India

Noida, Uttar Pradesh, India

Noida Area, India

Handling a team of 40+ social media associates, team leaders, managers, which includes in-house and partner teams responsible for Social Listening for Paytm brand Handling Process Excellence and training to improve customer handling for OCL, Mall, PaytmFirst Games, Paytm Insurance. Further, working on the Product developments to enhance the user experience.

Delhi, India

Developed and managed Social Media Strategies for brands like JK Cement, UPES University (GUS Global Network), Vietnam Airlines, etc.Managed social handles and reporting for government accounts like National Nutrition Mission under the Ministry of Women and Child Development.

Pune, Maharashtra, India

• Managing a team of 6 Account Managers, over 25 clients from different domains including a few international tech startups, largest fertiliser brand, Deepak Fertilisers Petrochemicals Limited, Atlas Copco, MP Group, Athlete, real-estate giants, etc. spread across Mumbai and Pune• Managed e-commerce accounts like Athlete (sports apparel brand), Atomberg Technologies, Cipla and helped them increase their revenue• Using Marketing Analytics to develop strategies to drive qualified leads for the clients• Considering the company is Google Partner as well as Facebook Marketing Partner, I've been working closely with Google and Facebook teams for the campaigns and new developments in the platforms• Document marketing best practices and create resource guides for stakeholders to leverage in marketing efforts• Data-driven and proven ability to analyse data to generate actionable insights to translate the business area marketing strategy into a compelling content strategy and plan • Responsible for leading the training process of the junior team members• Participating in the hiring process of the Account Managers

Pune Area, India

• Managing a team of 6 Account Managers, over 25 clients from different domains including a few international tech startups, largest fertiliser brand, Deepak Fertilisers Petrochemicals Limited, Atlas Copco, MP Group, Athlete, real-estate giants, etc. spread across Mumbai and Pune• Using Marketing Analytics to develop strategies to drive qualified leads for the clients• Working closely with the business development team for the pitch presentations and research

New Delhi Area, India

• Lead digital projects in the organisation across various brands like Tetra Pak, Narayana Health, GlaxoSmithKline, etc. • Worked on a project of app development for Horlicks, GSK• Handled different vendors for the complete development of the app• Developed and supervised the implementation of tactical plans and day-to-day activities for the timely delivery of the project.• Worked along with the international (Singapore and US) teams of GSK• Health Stickers: Hunted down and started the negotiations with a few messenger platforms to sign the deal for the client, before finalising upon WeChat

New Delhi Area, India

• Development of social media strategies and implementation• Defining campaigns and contests for various brand marketing• Generating monthly reports for complete analysis of the social channels• Managing client servicing and content for brand promotions• Brands handled: The Ponty Chadha Foundation (Wave Group's CSR entity), Reva Aesthetics, Genesis Learning Studios, Delhi Waveriders, NASSCOM, etc.• Handling Products Marketing for MadOnAds.com

• Managed social media marketing for Gini & Jony, Classic Rock Coffee Co. Dubai, Fragrance Foundation Arabia, Forever 21, Mohanlal Sons etc. • Social media strategy development and implementation• Design and execute ROI centric social media campaigns• Manage day-to-day operations that include planning the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc.• Monitor benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns• Leading Design Team & conceptualize the graphical content for the social media accounts

Noida

• Handled Entertainment section of Times of India website • Interviewed celebrities from showbiz industry (TV, Bollywood, Hollywood, etc.)• Managed social media handles of TOI Entertainment, exclusively Twitter• Managed to gather 48K organic followers on Twitter in just 6 months• Had been closely working with SEO and SMO teams to keep up with the online trends

Noida

• Edited journals for renowned U.S. publishing house Elsevier• Proof-read text to ensure it is logically structured and well written• Edit all grammatical mistakes in the copy including spelling, UK & US occurrences• Ensure the text is in line with the publisher's style guide• Check facts and raise queries with the author

Noida

• Worked as an intern at Copy Desk of the organisation, edited stories received from reporters• Created stories in text from the video clips received from reporters• Translated scripts from Hindi to English

New Delhi Area, India

• Reported and wrote stories on various topics and issues ranging from health and lifestyle to education and Politics• Stories got published in various newspapers all across the country including Times of India, The Hindu, etc. • Analyzed and reported events both from the field and also by interactions with experts in various sectors

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Arts (B.A.), English Literature

Activities and Societies: Joint Secretary of Literary Meditations Society of English Deptt in college 2008-09 Vice President of Literary.

Bachelor'S Degree, Mass Communication/Media Studies

Studied writing for newspapers, magazines, radio, TV channels, news agencies, etc. Studied Public relations, advertising, marketing.

Marketing Analytics: The Full Marketing Research Masterclass

Certificate Of Achievement, Writing For The Web

Why writing for the web is different Characteristics of good content Writing effective content Looking after your content