Neha Bajaj Toshniwal Email & Phone Number

Hyderabad, IN

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Pune, Maharashtra, India

• Develop the paid media strategy for lead generation & Branding campaigns to achieve revenue and pipeline goals.
• Research new technologies and keep the company at the forefront of digital marketing.
• Build a performance multi-channel approach to achieve client’s business growth and revenue goals.
• Launch and optimize performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social)
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendations together with the Digital Media Manager;

Bengaluru Area, India

• Developing and managing the accounts like TVS, Fossil, Tally, Elite Model Look (Lifestyle) and Nnnow (Arvind Lifestyle)
• Monitor and communicate campaign progress via regular insights, reports and use this data to plan future campaigns.
• Extensive use of Social media platforms to generate leads.
• Recommend and implement solutions post analyzing account performance to increase efficiency and meet clients’ KPIs.
• Liaise with key internal and external stakeholders and execute campaigns.
• Reviews accounts in the portfolio understand the current level of performance.

Pune Area, India

• Managing Brand Architecture for our software clients - Brand Development, Brand Reinforcement, Brand Reposition, Brand Redesigning.
• Understand and employ as appropriate, advanced search marketing techniques such as contextual ads, behavioural marketing, geo-targeting, etc.
• Expand keyword inventory & optimize and test ad copy.
• Improve campaign performance through multivariate testing, visitor segmentation, messaging, and landing pages.
• Analyze search marketing campaign performance and user behavior to make recommendations for optimization.
• Conduct competitive research, identify business implications, and share findings.

Singapore

• Assist with maintaining the company’s client database
• Clean up duplicates
• Complete customer data
• Using customer data and publicly available data build a leads database
• Support email marketing campaigns
• Flyer design and mail drop campaigns

Hyderabad Area, India

• Responsible for the day-to-day execution of client activities
• Direct client contact
• Assist with strategic planning and budgeting
• Participate in brainstorm sessions

Hyderabad Area, India

• Consulting clients about campaign requirements
• Presenting campaign pitches and costs to clients
• Passing proposals to appropriate media/creative staff
• Negotiating time-scales and budgets
• Monitoring work progress and keeping in contact with clients at all stages
• Delivering final products for review

Master Of Science (Msc), Marketing And International Business

Msc Marketing and International Business

Bachelor Of Arts (B.A.), Mass Communication/Media Studies