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*Acquired by Zoom Telephonics* First Product hire at a seed stage IoT startup. Built product management infrastructure and processes from scratch, improved all top-line metrics, defined the company's product strategy and competitive positioning.∙ Collaborated with customers, channel partners, and executive team to ideate and launch 12 new features across iOS, Android, Web, and Hardware that grew paid accounts 2x and increased MRR 7x.∙ Led a complete UX and UI redesign of the iOS and Android apps to reduce user confusion; achieved 98% adoption among existing customers in the first month after launch and lifted sales win rate by ~20%.∙ Implemented agile process in the Engineering org, increasing engineering velocity; championed human-centered design practices throughout the company to build a culture obsessed with customer satisfaction.

Scaled engagement on a consumer live-streaming product with 800k MAU across four platforms: iOS, Android, Web, and Desktop. Collaborated closely with the CEO and delivered key contributions to C-level product strategy decisions.∙ Shipped a guest broadcasting feature that increased engagement 3x, guest sessions per broadcast 22% and revenue 7.5%.∙ Partnered with CEO and executive team to make business case and models for the decision to sunset the Rize app, which reallocated >$750k in annual engineering budget to YouNow, the company’s core revenue and usage product.∙ Defined the product experience for flagship crypto wallet app, including identity and key management, regulatory compliance (KYC + AML), and interaction design of the wallet and ecosystem apps. Co-designed the Props reward engine algorithm with business, blockchain, and data science teams.∙ Contributed to the Product Design team with wireframes and production-fidelity designs that shipped to >1m users.

Designed dashboards to improve operational efficiency and enhance visualization of a complex sales funnel.∙ Designed a suite of internal reporting and dashboarding interfaces for 20+ operations employees managing >$2m in annual deal flow after gathering requirements via stakeholder interviews with operations, sales, and engineering.∙ Researched, wireframed, and prototyped a new conversational CRM interface that provided a low-touch way for busy lawyers to keep Lawfty up to date on case statuses.

During a summer internship, Verizon's HR department challenged me to decrease workload on leadership coaches who train project managers.∙ Designed and shipped a re-imagined global project manager intranet that solved the issue of HR overwork and served >1000 Verizon project managers on 5 continents. The new design facilitated peer-to-peer knowledge sharing and boosted daily site engagement 18%, receiving a final NPS of 92.∙ Conducted in-person user interviews with 20 Verizon PMs to develop archetypes.Skills I used:User InterviewsContextual InquirySystem MappingRapid WireframingInformation ArchitectureInteraction Design

Collaborated with a UI designer to craft the user experience of an event sharing app.Utilized research techniques (contextual inquiry, surveys, user interviews) to generate insights and identify the changes needed to improve user performance and satisfaction.Conducted usability tests of prototypes, analyzed results, and delivered concrete recommendations to the Interface Designer.Co-designed a solution that solved a critical usability problem in the event creation user flow.

As the go-to-market APM, I led a cross-functional team and implemented the CEO's vision for a new product. I managed collaboration between a web developer, a data scientist, a visual designer, and a content strategy team. By the end of my 3 month internship, I shipped a live MVP that was released to test users. IAgreeToSee is a political media aggregator that connects citizens to the campaigns that move them. The platform uses data mining and predictive analytics to help campaigns A/B test their media within specific demographic groups, and ultimately take those findings to the mass market.

This was my first internship, which I completed during my freshman and sophomore summers of high school. I created and managed Facebook and Twitter presence for Close the Loophole, an issue campaign in California which seeks to repeal Proposition 13. I recorded and analyzed Facebook and Twitter engagement -- measured by likes, comments, and shares -- from 10 accounts under management at the firm including Gavin Newsom's gubernatorial campaign and Annise Parker's mayoral campaign.At the end of each summer, I analyzed the data I had collected and used statistical inferences to suggest the optimal timing and spacing of posts to maximize engagement.In addition to my research, I cold called 50 voters per day on behalf of various clients at the firm, building important interpersonal skills and confidence.