Nehir Özer Email & Phone Number

Amsterdam, Kuzey Hollanda, Hollanda

Turkey

On top of the roles & responsibilities of Performance Marketing Specialist:• Supporting Head of Performance Marketing with team management activities such as career development, time management, way of working and resource utilization. Organizing / overseeing team building activities. • Onboarding new clients/projects to the team, understanding their needs and scope of work to translate to the team. • Acting as Cross Channel Manager for Philips Healthcare D2B Activation team (Middle East & Africa region). Strategizing data driven year-round directional & detailed media plans for social, search & display channels with a yearly budget of around € 250K. Presenting the plans to META market executives.• Following up on the plans with channel experts to analyze the results, adapt the plans & gather insights for future activations.• Co-owning high level optimization projects such as re-structuring Google Ads accounts, implementing new KPI frameworks & restructuring paid social audiences for digital activations.• Creating testing roadmaps for paid media channels in planning phase. Analyzing, reporting & presenting test outcomes.

İstanbul, Türkiye

● Leading comprehensive performance marketing initiatives for globally recognized brands such as Royal Philips, Philips Healthcare, Watkins Wellness and Lumileds, surpassing KPI targets.● Orchestrating and optimizing paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter) for Royal Philips (D2B & D2C).● Executing impactful Google Search campaigns for Royal Philips (Nordics region) using SA360 as the primary platform.● Restructuring Google Ads accounts for Hotspring Spas, driving enhanced campaign performance and ease of operations.● Providing Google Search Ads training to Lumileds' in-house marketing team, empowering them with improved skills.● Crafting data-driven media plans, projecting campaign performance and defining key KPIs.● Optimizing owned campaigns to enhance performance and achieve KPI targets.● Delivering campaign performance reports at various levels and intervals (MS Powerpoint, MS Excel, Google Looker Studio).● Supporting the Robotic Process Automation team in automating paid media activities.● Collaborating with Subject Matter Expert and Function Head on side projects to enhance Paid Media services, driving innovation and excellence.

Istanbul, Turkey

• Managing YouTube channels for Signify (formerly Philips Lighting), Philips Hue & Interact IoT as Social Media Service Expert.• Assisting Product Content Management team on MCM Step operations.• Assisting URL & Domain Management team on creation of communication URLs & (sub)domains and troubleshooting operations.• Assisting Web team on web content management via Adobe Experience Manager.• Providing social media strategy & consultancy support.• Created target audiences for Royal Philips CRM Operations based on defined demographics & characteristics.

Istanbul, Turkey

• Creating written content for periodic online (GDN and social media) and offline (magazines and newspapers) marketing campaigns.• Producing ideas for visual marketing content, providing briefs to agencies and evaluated assets.• Managing company social media (Facebook, Instagram, YouTube, LinkedIn).• Managing Facebook & Instagram ad campaigns.• Managing website content management (Adobe Day Comminique WCM).• Writing & publishing SEO compatible weekly D2B articles on company blog. • Creating landing pages and forms for marketing campaigns / lead generation activities on Salesforce Pardot. Monitoring and reporting lead generation process.• Translating, localizing and adapting (Europe-English) marketing material.• Creating case studies for marketing purposes. • E-mail design & tool management (Mailchimp, Pardot & Moosend).

İstanbul, Türkiye

 Translating texts about historical and architectural summaries plus recent conditions of 245 historical places and artifacts in Istanbul for the Yuru & Kesfet project run by Istanbul Municipality

İstanbul, Türkiye

 Teaching English using Case Method, Role Playing and Active Memory methods.

İstanbul, Türkiye

 Following news coming up in the media regarding our clients and being in touch with them daily via email or phone. Assisting the organizations held to promote our clients Holding contact info of national press members and distributing press statements weekly and also in case of need

Istanbul, Turkey

 Following daily news regarding labor laws and reporting to the Researches Specialist daily Creating content on events such as ITUC (International Trade Union Confederation) meetings to be published in the monthly journal of the Union, proofreading material created by specialists Providing summary and full length reports about drastic cases such as a major change in the Labor Law