Nehir Özer Email & Phone Number

Amsterdam, Kuzey Hollanda, Hollanda

Turkey

• On top of the roles & responsibilities of Performance Marketing Specialist:
• Supporting Head of Performance Marketing with team management activities such as career development, time management, way of working and resource utilization. Organizing / overseeing team building activities.
• Onboarding new clients/projects to the team, understanding their needs and scope of work to translate to the team.
• Acting as Cross Channel Manager for Philips Healthcare D2B Activation team (Middle East & Africa region). Strategizing data driven year-round directional & detailed media plans for social, search & display channels.
• Following up on the plans with channel experts to analyze the results, adapt the plans & gather insights for future activations.
• Co-owning high level optimization projects such as re-structuring Google Ads accounts, implementing new KPI frameworks & restructuring paid social audiences for digital activations.

İstanbul, Türkiye

• Leading comprehensive performance marketing initiatives for globally recognized brands such as Royal Philips, Philips Healthcare, Watkins Wellness and Lumileds, surpassing KPI targets.
• Orchestrating and optimizing paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter) for Royal Philips (D2B & D2C).
• Executing impactful Google Search campaigns for Royal Philips (Nordics region) using SA360 as the primary platform.
• Restructuring Google Ads accounts for Hotspring Spas, driving enhanced campaign performance and ease of operations.
• Providing Google Search Ads training to Lumileds' in-house marketing team, empowering them with improved skills.
• Crafting data-driven media plans, projecting campaign performance and defining key KPIs.

Istanbul, Turkey

• Managing YouTube channels for Signify (formerly Philips Lighting), Philips Hue & Interact IoT as Social Media Service Expert.
• Assisting Product Content Management team on MCM Step operations.
• Assisting URL & Domain Management team on creation of communication URLs & (sub)domains and troubleshooting operations.
• Assisting Web team on web content management via Adobe Experience Manager.
• Providing social media strategy & consultancy support.
• Created target audiences for Royal Philips CRM Operations based on defined demographics & characteristics.

Istanbul, Turkey

• Creating written content for periodic online (GDN and social media) and offline (magazines and newspapers) marketing campaigns.
• Producing ideas for visual marketing content, providing briefs to agencies and evaluated assets.
• Managing company social media (Facebook, Instagram, YouTube, LinkedIn).
• Managing Facebook & Instagram ad campaigns.
• Managing website content management (Adobe Day Comminique WCM).
• Writing & publishing SEO compatible weekly D2B articles on company blog.

İstanbul, Türkiye

 Translating texts about historical and architectural summaries plus recent conditions of 245 historical places and artifacts in Istanbul for the Yuru & Kesfet project run by Istanbul Municipality

İstanbul, Türkiye

 Teaching English using Case Method, Role Playing and Active Memory methods.

İstanbul, Türkiye

 Following news coming up in the media regarding our clients and being in touch with them daily via email or phone. Assisting the organizations held to promote our clients Holding contact info of national press members and distributing press statements weekly and also in case of need

Istanbul, Turkey

 Following daily news regarding labor laws and reporting to the Researches Specialist daily Creating content on events such as ITUC (International Trade Union Confederation) meetings to be published in the monthly journal of the Union, proofreading material created by specialists Providing summary and full length reports about drastic cases such as a.