1. Develop comprehensive campaign strategies aligned with overall business objectives and marketing goals.2. Develop and implement engaging content marketing strategies across various platforms.3. Optimize content for search engines (SEO) and social media platforms to maximize reach and visibility.4. Manage and grow brand presence on relevant social media platforms.5. Run targeted social media advertising campaigns to drive traffic, leads, and conversions.6. Stay up-to-date with the latest digital marketing trends and technologies.

1. Strategically conceptualized and executed online marketing initiatives, encompassing influencer partnerships, media collaborations, and cross-brand ventures to elevate brand image and boost brand awareness2. Regularly brainstormed creative content ideas for all social media platforms (Facebook, Instagram, YouTube, TikTok and Xiao Hong Shu)3. Incorporated Malaysian local language, festival, culture and popular trends into social media content.4. Responsible for writing engaging captions for various social media posts.5. Collaborated with the advertising team to enhance brand visibility.6. Proficiently host live streams across various online platforms.7. Responsible for concept development, scriptwriting, and post-production of engaging short videos and reels.8. Successfully contributed to increased brand image, awareness and engagement.9. Contributed to the company's award achievements such as Asia eCommerce Award 2022, SOBA 2022.