Neil Austin Email & Phone Number

London Stock Exchange listed ‘Green Tech’ R&D Innovation CompanyMicroplastics in the sea. Aquifers depleting faster than they recharge. Sometimes the biggest problems are the ones we can’t see. We shed light on issues that are affecting our planet, and the big ideas it takes to solve them.Key Achievements- Reset business strategic direction & purpose to a.

Isle Of Man, IM

• Global leader in Domestic appliance heating control solutions & water filtration.€200m t/o, 500 employees. Halo Pure, Aqua Optima, Astrea & Laica brands.Dual role:Leader of Consumer Goods division operating under.
• Full P&L responsibility; Grew t/o by 11% & PAT by 18% in first full year of trading.
• Leader of consumer goods management team; sales, marketing, finance, operations & technical.
• Share price increased by 140% during first full year of trading.
• Set 5 year strategic growth plan through new product development, opening of new markets & acquisition.
• Part of senior team with CEO & CCO leading merger & acquisition process.

Belfast, GB

• Revolutionary Neurostimulation technologies company.Leading international business and global expansionHead of Global Sales, Marketing & Customer Service for the company. (team x 10).Member of Investor relations &.
• Expanded Routes to Market from linear D2C to include Retail distribution, B2B & Export.
• Extended revenue streams with additional commercial channels; ‘Rental’ & ‘Service’.
• Stream lined ‘cost to serve’ of proposition with reduction of overheads & associated costs.
• Successfully launched 2nd product category with ‘sleep apnea’ product on Crowd funding platform.
• Formulated strategy for entry into lucrative U.S. Medical reimbursement market, with approach to coding & FDA approval.

• Creating and implementing a sales and marketing strategy for the newly formed luxury division.Implementing a 'consumer appropriate' operations support system.Growing in the UK market, increasing expansion into key.
• Leading the Luxury Brands sales and marketing teams.
• Building a new organisational structure to maximise the distribution, sales, marketing and profitability of the Premium Brands business.
• Creating a best in class 'Go To Market' approach and people development environment for the Consumer appliances division.SALES
• Responsible for the Sales Strategy and Budget for all Luxury Brand products and services through all channels.
• Facilitating close alignment between sales and marketing covering customer, channel, product input, and market trends.

Benton Harbor, Michigan, US

• Responsible for Commercial approach in Northern Europe (€1.1B T/O). Member of EMEA Market Opps Vice President Staff & Country senior management team.Team Mgr x 10Lead 5 x activity streams: Strategy, Category planning.
• Promoted to EMEA Senior Manager (Director level equivalent).
• Pioneer member team; created framework for ‘Go To Market’ function in EMEA.
• Implemented a Category management approach; Product & brand positioning versus the Market through rigorous & consistent benchmarking
• Instilled a ‘Plan-to-sell’ sku prioritisation approach; maximising pricing, flooring & merchandising approach.
• Launched generic Trade Marketing / Promo planning discipline manifested in ‘Master Calendar’ which condensed Range launch, Instore & online activity, price & ‘value add’ promotions into one working ‘document’ to align.

Benton Harbor, Michigan, US

• Project managed the €800m integration of the Whirlpool & Indesit groups in the UK & Ireland.Joint reporting into UK GM & EMEA Integration Director.I appointed a team of 9 ‘subject matter experts’; Sales, Marketing.
• Managed the day to day operations of merging the UK operations of Indesit Group into the Whirlpool Corporation
• Set project scope, timescales & goals and actively intervened at an operational level to ensure delivery.
• Led 9 x strong team of ‘subject matter experts’ in Country covering; Sales, Marketing, logistics, after sales service, infrastructure, procurement, legal, HR & Finance in successfully integrating 2 x legacy approaches.
• Became the face of the UK project, taking responsibility for compilation and presentation of status to Global integration Steering committee.Key Achievements
• Brand portfolio re-assessment; developed plan to rationalise 6 Brands to 4 whilst maintaining / increasing overall group share from 29% to 31%.

Benton Harbor, Michigan, US

• Dept. Head, covering all distribution channels equivalent to €105m t/o. Responsible for marketing budget of €2.5m, 2 x Marketing Managers & 5 x training team.Key Responsibilities
• REVENUE TARGETS; Responsible for Market pricing approach & channel management.Distribution plan developed to deliver €105m budget, considering market index position & channel conflicts. Growth of 5% through 2014
• CAMPAIGN MANAGEMENT; Directed a multi-channel GBP£1m Premium Laundry Product launch campaign, using all elements of the marketing mix: In store display material, online activity; PPC, SEO and Press & key Customer.
• PROMOTION & DEAL CREATION; Established a multi-brand, multi-category promotional approach to minimise channel conflict, maximise opportunity visibility & facilitate margin rich opportunities. Adopted as best practice.
• INSTORE ACTIVATION; Implemented a 7 x step approach of; Customer segmentation, Product assortment, Price Position, Placement, Promotion, POS material and Advocacy
• DIGITAL MARKETING; Managed a co-ordinated digital strategy with 2 x main goals; to prepare the consumer to be ready to purchase and raise & inform of brand & product credentials.Used full digital toolkit of corporate.

Benton Harbor, Michigan, US

• Head of start up business unit, tasked to realise €10m T/O in UK & Ireland, Direct manager of team of 5.Promoted to this High profile role based upon my breakthrough performance & leadership qualities.Key.
• Developed 5 Yr Business plan, mapping customer journey, defining product range, Brand position and Distribution strategy.
• Responsible for full end to end process including marketing, sales & logistics
• Member of European ‘accessories’ leadership steerco team
• Plotted accessory sales opportunity points on appliance customer journeyI.e Crafted appliance ‘attachment’ product offering to capitalize on key moments of consumer propensity to buy.
• Developed in store merchandising solutions using space management system; ‘Spaceman’

Benton Harbor, Michigan, US

• Management of National retailers; Argos, Tesco, Costco
• Grew portfolio revenue by 51% and gross profit by 37% over 2011.
• Re-opened the Argos account, which added £1m T/O p.a.
• Introduced Branded ‘Kiosk’ concept to Costco enabling 34 x additional listings, at high GM of 45%. Facilitated through cross functional work with North American Counterparts.
• Highest rated member of the sales team through 2011
• Recognised with award for ‘driving transformation’ with my portfolio. Only member of sales to be so recognised.

London, GB

• Start-up Company exporting Homewares from the Far East to the International MarketPromoted on 3 x occasions Leading and Planning:
• Member of the Senior Management team;
• Management of National & International retailers
• Account controller for largest customer
• Direct management of two account co-ordinatorsProduct development / Buying:
• Sourcing of new product in Far East through buying trips to China & India.

Munich, DE

• Managed a portfolio of blue chip companies.
• Negotiation of customer terms & drafting of agreed contracts.
• Qualified internal auditor (LRQA) for Energy services group.

KR

• 1 year placement with highly respected ‘Project Trust’ Gap Year organisation
• Acted as an ambassador for my organisation, presenting to Samsung & Hyundai. This work led to 2 further ‘project trust’ placements being established within Korea.

Professional Marketing Qualification, Cim Certificate In Professional Marketing

Bachelor Of Arts (Ba), Modern History

Education record