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SaaSintheUK capitalises on an innate understanding for what differentiates those SaaS organisations that take the market and the need for a service that truly understands that and can share that knowledge. Quite simply...I get it! SaaSintheUK has provided commercial consultancy to SaaS vendors of various disciplines, including accounting, CRM, payroll and email marketing. All have much in common and all are unique. SaaSintheUK gets to the very soul of an organisation!That same innate understanding has been and continues to be, of interest to investment boards and similar organisations where SaaSintheUK shares such insights.

Initially a 12 month project to explore opportunities and formulate a strategy for accessing those markets as well as the overall growth strategy.I quickly identified a wide range of opportunities and helped the CEO to position the business to take advantage of them. This included - amongst others - introducing a white label option, new licensing models and pricing as well as a framework for working with companies in other geographical territories.At the end of the 12 months I was asked to stay on to continue to oversee the implementation of the strategies and further develop the strategic plan.The business now successfully sells into a number of markets it hadn’t previously been working with and the income from those markets make up nearly 50% of the overall revenue.The company quadrupled in size during my tenure and remained cash positive throughout.Some Key Achievements- Identifying the importance of an “eco-system” and working to get a number of complimentary products integrated- Identifying a large opportunity within the franchise market and positioning the company to take advantage of it.- Increasing per-license revenue by 50%- Increasing license revenues by well over 50%- Encouraged a relocation of the business from Essex to London in order to attract better talent and better business. Successful.- Closed a deal with a high-street bank for them to resell the product to their business customers.- Negotiated and closed reseller arrangements in a number of overseas territories, including with a joint venture between Accenture and the Brunei Government.Involved in most aspects of the business and it's phenomenal growth. - Identified appropriate routes to market and developed strategies and tactics accordingly. - Prioritised development suggestions for the various markets and partners including iPhone app. - Lead generation, face-to-face negotiation and deal closing.