Neil Buckman Email & Phone Number

United States

Managed multiple analytics teams covering subscriptions, advertising, and automotive across all Sirius XM brands (Sirius XM, Pandora, Adswizz).Responsible for the science and analytics roadmaps which drove incremental subscriptions, advertising revenue, and improved the listener experience.Hired and managed a team of high performing product analysts and managers.Developed machine learning strategies for ad capacity across all Sirius XM platforms to balance revenue and listener experience.Facilitated ad effectiveness studies for new ad product rollouts.Optimized subscription upsell strategies on and off platform to maximize ROI.Drove A/B experimentation strategies that increased both subscription trial starts and conversions.Defined and managed monetization OKRs and KPIs. Partnered with internal and external stakeholders to deliver on key business objectives and strategies. Regularly present to C-level leadership on key projects and strategy updates.

Oakland

Manage teams of high performing Analysts and PMs Ad Product AnalyticsManaged ad capacity strategy for $1B+ in advertising revenueLed team in creation of dashboards using Tableau, R Shiny, Django, and other analytics toolsProvide insights that led to substantial cost savings and revenue increases through product improvementsCreated triage to more quickly address bugs and issuesAnalytics ServicesOwned the roadmap and vision for analytics services product area (A/B Framework, Anomaly Detection, Local and Cloud Data Clusters, and Analytics Platforms)Led multi-year project to migrate data cluster to the cloudDesigned and rebuilt in house A/B framework to improve speed, accuracy, and capabilitiesManaged evaluation and onboarding of multiple vendors

Oakland

Oakland

Hired, managed, and trained Advertising Product Analytics teamProvided quantitative and qualitative research to guide product decisionsDesigned data stories for external communication campaigns and articlesLed analytics, data design, and insights from concept to launch for award winning productsConducted various A/B experiments to optimize listener retention and revenueCreated a lifetime value model to analyze short and long term impact of marketing and experiments

Oakland

Created financial forecasts and impact models for new products and featuresBuilt dashboards to monitor and assess the health of productsDesigned and tested stats collection for new products and features

Dallas/Fort Worth Area

Led, hired, and trained revenue management team.Developed and oversaw revenue management strategies.Managed pricing strategies for vacation package products.Created, analyzed, and optimized multi-channel marketing campaigns which drove incremental bookings. Drove business and product enhancement decisions.Planned and implemented A/B tests.Analyzed large sets of customer data for patterns and behavioral trends.Wrote page rank algorithms that enhanced hotel display results.

Managed markups for $100M+ dynamic packaging productWrote econometric models/algorithms to enhance hotel display resultsDrove business and product enhancement decisionsDrafted business requirements documents (BRD)

Analyze data using advanced econometric techniquesProvide analytics of market specific shocks and conditionsRespond to ad-hoc reporting requests

Introduction to Macroeconomics (Fall-08). Law and Economics (Spring-09)Held office hours to provide assistance to studentsRan review sessions prior to tests and examsCorrected and graded homework and exams

Handled deposits and check requestsDealt with the counting and depositing of moniesOrganized list of student organization accounts

Assisted in creating and establishing an inventory systemData collection program troubleshootingOrganized and input collected dataGathered and compiled data for presentation

Master Of Arts, Economics

Bachelor Of Science, Economics

Activities and Societies: Associated Student Activities, Student Red Cross ClubMinor in Mathematics Completed Money and Banking +Theory.