Take charge of ARM based platform product promotion online and offline, achive whole product revenue and profit goal in China regin; promote application segments with sales, railway, medical, robot, IOT etc, follow important cusotmers and key projects; push standard products sale, evaluate customerization requirement, arrange R&D resource and gain ODM projects; provide products training, sales kits and technical support resources to sales team; define product price strategy, control gross… Show more Take charge of ARM based platform product promotion online and offline, achive whole product revenue and profit goal in China regin; promote application segments with sales, railway, medical, robot, IOT etc, follow important cusotmers and key projects; push standard products sale, evaluate customerization requirement, arrange R&D resource and gain ODM projects; provide products training, sales kits and technical support resources to sales team; define product price strategy, control gross profit and inventory; prepare online promotion materials with marcom team, organize offline events; survey market trend and competitor info for R&D dept developing new products. Show less

Take charge of the promotion of RaspberryPi, Micro:bit and BeagleBone etc product promotion in IoT,education, maker, and industrial applications. Align with semiconductor and system suppliers to build ecosystem for embedded platforms. Drive business on community board, EVK and customization board in APAC region. Develop oversea distribution channels. Work with R&D dept to define new products for IoT, education, smart home, and makers markets. Manage technical resource for customer supporting.

Take charge of the PM of Onsemi, Lattice PLD，Atmel, Exar and Intersil in south China (include HK) region, define promotion direction and strategy, engage new product & applicaiton algiment. Consolidate internal sales & FAE resource and co-ordinate with headquarter, driver design-in/design-win preformance. Communicate with supplier, negotiate price and manager inventory/backlog. Focused segments: surveilliance, IOT and automotive, industrial, medical, etc.

Acting the product manager for SMI embedded GPU, Gainspan embedded wifi module, ViXS video encoder/transcoder, Nuvoton MCU, ABT image processor,etc samiconductor products in China mainland and HK regions. Embedded system integration on ARM CPU platform (to OS level) for customizated demanding. Foucus on segments of industrial PC, medical, high-end multimedia player, toy/gaming, smart home, auto multimedia platform, POS, digital signage, wireless communication, broadcasting encoder… Show more Acting the product manager for SMI embedded GPU, Gainspan embedded wifi module, ViXS video encoder/transcoder, Nuvoton MCU, ABT image processor,etc samiconductor products in China mainland and HK regions. Embedded system integration on ARM CPU platform (to OS level) for customizated demanding. Foucus on segments of industrial PC, medical, high-end multimedia player, toy/gaming, smart home, auto multimedia platform, POS, digital signage, wireless communication, broadcasting encoder equipment,etc, integrate total solution Analysis market tredency, guide drive sales team in promotion, manage technical resource and achieve design-in, design-win and revenue quota. Regularly work on status/revenue/forecast review with vendor. Manage inventory and backlog. Show less

Product Marketing for TI 2.4G and sub 1G wireless product line.

Field Application Engineer

FAE role for Altera FPGA/CPLD products, provide technical support to customers. Marketing development, consumer electrics area, industrial control area, medical equipment area, etc. Total solution for customer reference Authorized technical support for Altera PLD semiconductor products. Technical Support for Linear, IDT, Micron, SigmaTel, Marvell etc. IC products. Technical training for customers