Neil Collins π₯ Email and Phone Number
Neil Collins π₯ work email
- Valid
- Valid
Neil Collins π₯ personal email
Dedicated to the discipline of marketing and it's power to unleash the full potential of brands and brand builders. I have 18 years' achievement leading Marketing, Global Strategy and Design, Capability Development, Front-End-Innovation, Trade Marketing and Local (UK) Campaign Execution and Brand Management at Procter & Gamble and Coty.With strong analytical skills, I own and lead EUR multi-million Branding and Marketing initiatives end to end from business case and product innovation to launch and market penetration. I'm also an effective leader of multiple, cross-functional and multi-cultural teams.My Key Skills include:Marketing Strategy, Planning & Execution, Budgeting, Go to Market Execution, Product Launch, Branding & Brand Portfolio Management, P&L, Marketing Capabilities Development, Innovation & Excellence, Customer Insights, Integrated Multi-channel Marketing, Team Leadership & Training, Stakeholder Management, Communication, Presentations, Agency & Vendor Management, FMCG, B2C, B2B.
Kraft Heinz
View- Website:
- kraftheinzcompany.com
- Employees:
- 26490
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Kraft HeinzAmsterdam, Nh, Nl
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Global Senior Director, Marketing Transformation & Innovation CapabilityCoty Oct 2022 - PresentAmsterdam, North Holland, NlResponsible for elevating our capability further in Innovation and in Marketing and Brand Building for COTY Consumer Beauty, globally. -
Director, Marketing TransformationCoty Jan 2019 - Feb 2023Amsterdam, North Holland, NlLead Marketing capability development for COTY worldwide. Defines, designs and executes a broad capability building programme (offline and online) to improve the marketing effectiveness of marketers globallyβ’ Tasked to re-define future marketing excellence platform to accelerate growth of 70+ brands and drive effectiveness of global marketing budgets as a key pillar of company transformation planβ’ Identified COTYβs digital capability needs and secured a EUR 1mn budget to partner with an external supplier to elevate digital IQ across all functions. Effective communication strategy led to record high adoption rates and an average IQ increase of 45%
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Marketing Director, Disruptive InnovationCoty Oct 2016 - Dec 2018Amsterdam, North Holland, Nlβ’ Built and led team of 8 tasked to exploit new pipelines of upstream growth in professional Hair Color, Care & Styling, in collaboration with Market Research, R&D, Digital Innovationβ’ Identified six core opportunities with high market value, prepared business cases, secured buy in and budgetsβ’ Established a zero-cost, best-in-class competitive intelligence system to anticipate strategic industry shifts via crowd-sourcing and holistic trademark, patent & investment monitoringβ’ Innovated a start-up ecosystem for Wella Professionals and drove culture of "think like a start-up" to foster agilityβ’ Closed urgent near-term innovation gaps including male grooming, eco-ethical, putting forward clear business cases that led to new brand launches (SebMan, we/do)β’ Identified and partnered with leading trend agencies (WGSN, BeautyStreams) to predict the future of our categories
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Commercial Director Emea, Procter & GambleProcter & Gamble Jul 2015 - Oct 2016Cincinnati, Ohio, Usβ’ Tasked to develop and execute business strategy for Wella Professionals Colour Care & Style, in its largest region, managed a P&L of $500Mn net annual sales (40% of global sales) across 17 countries, led team of 4β’ Launched multiple initiatives working closely with 10+ countries on launch plans and efficient spendβ’ Re-designed Go-to-Market strategy and front-line capability, managed change for sales force from transactional sellers to consultative salesβ’ Re-invented end-to-end deployment process to ensure countries focused on priorities and execution, created new iterative learning process to ensure better design -
Global Brand Manager, Procter & GambleProcter & Gamble Oct 2012 - Jul 2015Cincinnati, Ohio, Usβ’ Promoted to lead global brand design and innovation, business and marketing strategy for the Salon Professional brand NIOXIN, the NO. 1 salon brand for thicker, fuller looking hair.β’ Managed a global team of 12 across marketing, sales, education and R&D, owned brand vision and strategy end-to-end including upstream research and innovation through to marketing and in-salon executionβ’ Successfully expanded the brand from the home market of North America to 37 countries, increased net sales from $57Mn to over $100Mn in one yearβ’ Re-invented the Go-to-Market model, identified future growth opportunities, partnered with R&D in defining future growth opportunities such as supplements, re-growth and transplants
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Brand Manager Communications, Procter & GambleProcter & Gamble Dec 2011 - Oct 2012Cincinnati, Ohio, Usβ’ Brand Manager for a Β£300mn sales portfolio of market leading brands including Pantene, Head & Shoulders, Duracell & Gillette and a combined marketing spend of Β£20 M and a combined shopper base of 38 million consumersβ’ Managed four agency loop teams, and 12 different agencies in totalβ’ Designed a breakthrough male focussed marketing platform for Head & Shoulders centred on football including multiple major sponsorships of Soccer AM, Talksport, developed TV, digital and radio assets and coverage leveraging Joe Hart (England Goalkeeper), achieved a record market shareβ’ Launched H&S and Pantene campaigns utilizing Olympians Michael Phelps, Mark Cavendish and Victoria Pendleton across TV, Print, Digital and PR at London 2012 Olympicsβ’ Executed launch of βPro-skinβ NPD for Venus across multiple touch-points including the first βthermalβ radio campaign that aired only in good weather
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Brand Manager, Procter & GambleProcter & Gamble Mar 2009 - Dec 2011Cincinnati, Ohio, UsBrand Manager for Clairol Niceβn Easy, P&Gs largest female beauty brand and the market leader in at-home hair colour with net sales of Β£87mnβ’ Managed a marketing budget of Β£19mn, grew the business ahead of competition and placed colourants at the heart of UK andEuropean strategy through rigorous analysis, strategic choice and excellence in executionβ’ Transformed Niceβn Easy into P&G UKs largest beauty brand (larger than Pantene and Olay) through consistent value growth of +8% per yearβ’ Launched Niceβn Easy foam hair colour driving 1.9 Mn shoppers to purchase in first 6 months (v target of 1.1Mn), delivered +40% versus sales targetsβ’ Launched Perfect 10 colour, drove the brand to +43% versus target and a 5% market share even after being beaten to market by 6 months by LβOrΓ©al, awarded P&G Beauty Western European Initiative of the Year
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Assistant Brand Manager, Procter & GambleProcter & Gamble Nov 2006 - Mar 2009Cincinnati, Ohio, UsDeveloped and executed marketing campaigns across 26 countries for System Professional hair care, a salon-exclusive hair care brand with $140mn net sales, owned long-term strategic brand and new product development.
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MarketingBritish Red Cross Feb 2005 - Nov 2006London, GbMarketing Executive for the UKs leading charity. -
Marketing & Membership ManagerBritish-American Business Association Sep 2002 - Jan 2005Washington, Dc, UsA year in New York followed by a year in London managing memberships and communication for the British-American Chamber of Commerce.
Neil Collins π₯ Skills
Neil Collins π₯ Education Details
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Cim | The Chartered Institute Of MarketingPostgraduate Degree In Marketing -
Marketing Week Mini Mba With Mark RitsonMarketing
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Keele UniversityBusiness & Geography
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Aylesbury Grammar SchoolAnd Related Support Services
Frequently Asked Questions about Neil Collins π₯
What company does Neil Collins π₯ work for?
Neil Collins π₯ works for Kraft Heinz
What is Neil Collins π₯'s role at the current company?
Neil Collins π₯'s current role is Global Senior Director @ Coty | Marketing Transformation & Innovation Lead | Passion for Marketing, Passion for People | Ex P&G.
What is Neil Collins π₯'s email address?
Neil Collins π₯'s email address is ne****@****o.co.uk
What schools did Neil Collins π₯ attend?
Neil Collins π₯ attended Cim | The Chartered Institute Of Marketing, Marketing Week Mini Mba With Mark Ritson, Keele University, Aylesbury Grammar School.
What skills is Neil Collins π₯ known for?
Neil Collins π₯ has skills like Brand Management, Fmcg, Customer Insight, Marketing Management, Marketing Strategy, Marketing, Marketing Communications, Integrated Marketing Communications Planning, Management, Strategic Communications, Strategy, Integrated Marketing.
Who are Neil Collins π₯'s colleagues?
Neil Collins π₯'s colleagues are Matthias Winfried, Izabela Joachimowska, Bryan Irby, Seeni Vasan, Elio Gonzalez, John Mcintire, Ian Cross.
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