Marketing Manager
Current- Lead on the business marketing strategy, deciding the company message, marketing budgets, and promotional channels.- Created, presented and implemented innovative strategies centred on sustainability, such as an interactive and multimedia nature trail tied in with the launch of a local author’s children’s book based on unique native wildlife.- Proactively reviewed our visitor product pricing across the range, including market comparisons and running costs, presented my findings and recommendations, which were then implemented.- Created our social media marketing strategy along with a range of text, picture and video content, and trained and oversee other staff on posting content to our standards and guidelines.- Applied and presented our application to win awards such as the FSB Ethical, CSR & Green Award, and progressed to the shortlist of the 2024 Cumbia Tourism Awards for the Holiday Park of the Year.