• Shape the development and functioning of a high-performance and passionate team.• Lead a consumer-centric Insights approach to Strategy and Marketing – big picture.• Drive the development and deployment of advanced analytics capabilities.• Drive predictive analytics and ROI modelling, to advance competitive market position.• Lead the 3-5 year portfolio strategy rhythm and strategic choice outcomes.• Actively support core innovations across categories and brands.• Actively support value chain optimization through innovation against risk• Developing, executing, and embedding a marketing capability program.

• Approached by the Marketing Director of Pioneer Foods (Professor Martin Neethling).• Supported the development insights and market execution team .• Instituted innovative ways-of-working (content, process, rhythms of engagement)• Focused on Strategy development and executional plans. • Selection and management of research & insights agency partners.

• Development and growth of the Premium Brands Portfolio across all touchpoints.• Address ageing portfolio through innovation by pre-empting future consumer needs.• Drove Premium Portfolio value generation in support of overall Company KPIs.• Drive Mass Market segment play through innovative proposition creation and launch.• Full commercial responsibilities across Premium Portfolio and Mass Market Portfolio.• Effective leadership and governance of Creative Agency.• Embedded best practice Brand Management across different levels.• Assessed and implemented improved Brand Marketing governance and controls.• Focused on creating a legacy of leaders.

• Shaped the Southern African Portfolio, Brand, Channel and Customer Strategies.• Led to the successful introduction and development of Next Generation Products.• Lead Consumer & Shopper insights.• Lead optimization, across all touchpoints in the journey.• Drove future Revenue Sustainability/Growth programs.• Ensuring the effective deployment of marketing insight investment.• Development of marketing and sales teams through capability building.

• Built a formidable (and internationally recognized) insights team• Mentored and coached direct reports as well as selected marketing people• Drove insight generation and activation across 18 different categories.• Designed and executed new way of Brand Building for the global Nestle organization.

• Developed and implemented insights, marketing, and brand portfolio strategies..• Implementing learnings from global best practice approaches.• Supporting regional and global initiatives at emerging market level.

• Planning strategic research and information requirements/needs of business units.• Generating new insights and converting these into value-generating activities.• Competitive threat/opportunity evaluation.• Providing supporting information to drive strategic/tactical initiatives. • Driving innovation through a disciplined assessment of ideas, concepts, final product.