Hey, It's Neil 👋B2B email marketing suffers from 1% response rates and <20% open rates.... and we've all come to get used to those stats.So what happens? Thousands of sales and marketing pros 'spray & pray'...."if I get 1% response rate, that must mean I need to send 100x the number of emails, right?".There is a lot of money being left on the table... Why? Because email marketing isn't run thoughtfully. That looks like countless marketing and sales budgets going down the drain, not to mention their time.Cosmo Digital is on a mission to EDUCATE sales and marketing teams to enable them to build predictable, long term 'lead generation machines'. I'll level with you. There's no secret sauce. The work is boring for many and sometimes time consuming.....But it works. & it's the reason why educated sales and marketing teams land in their prospects inbox and get responses. This leads to higher number of discovery calls/demo's and sales in the pipeline.If you'd like to learn more about the critical steps you must take before commencing any email marketing campaign then book a free (and no sales pitch) strategy session via our website (cosmodigital.co).