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Highly accomplished Digital Product Manager and Conversion Optimisation specialist, with a proven track record of delivering exceptional customer experiences and innovative user-centric digital products. Extensive experience leading the development and optimisation of digital products to maximise website engagement, subscription conversion and customer value while improving productivity and time to market. A strong collaborator, influencing stakeholders to make informed, data-driven decisions.
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Product ManagerFuture Mar 2020 - PresentLondon, England, GbOwning the product & testing roadmaps for various subscription-based branded websites, I am responsible for driving the growth, optimisation, and user experience of websites & apps which includes the paywall conversion funnels. In addition to this, I support cross-functional teams in subscriptions (digital & print), marketing, editorial, sales and technology. Responsibilities and Achievements: - Piano.io platform expert - Owning the product and testing roadmaps for multiple Future subscription-based brands in 2024 - Delivered a new Decanter wine reviews search front end in 2021 - Delivered upgrade a subscription functionality on Decanter leading to a 12.5% increase in average order value in Q1 2021 - Delivered dynamic pricing and churn prevention measures to Decanter in 2023 - Increased payment dispute win-rate by 200% in 2023 vs previous 3 years - Delivered frictionless Apple Pay in the checkout on Decanter resulting in a 28% conversion rate increase in 2022 -
Website Producer (Product Manager)Medivet Jun 2019 - Mar 2020Watford , Hertfordshire, GbOwned the development and optimisation roadmaps for the B2C Medivet website. Identified and prioritised new features in collaboration with the Head of Digital, marketing, vet teams and the wider business, while managing the development agency.Responsibilities and Achievements: - Diplomatically influencing stakeholders & ensuring agile delivery of product features - Management of the Episerver CMS including audience segmentation & split testing - Management of content published on the website adopting SEO best practices - Evolving the SEO strategy and generating organic growth; delivered +8% YoY growth -
Product ManagerCarshop Nov 2018 - May 2019Northampton, GbOwned the digital product development and optimisation roadmaps of two customer-facing websites and two internal systems for car sales and dealer management.Responsibilities and Achievements: - Scrum Alliance® Certified Scrum Product Owner - Product Owned the enhancement of two websites and four sales/dealer MVPs - Delivered enhanced online car valuation tool and in-store sales journey including leading the UX & UI design of the front-end - Stakeholder management at senior level including CEO, board and directors; ensuring agile delivery of product features with new scoring system for backlog tasks -
Marketing & Website Optimisation ManagerCarshop Mar 2015 - May 2018Northampton, GbLead the optimisation and analytics of the CarShop website. Managed a heavy workload across various disciplines including CRO, UX design, product management and daily sales and marketing KPI reporting. Responsibilities and Achievements: - Product Manager and UX/UI Designer for the 2016 redesign of the CarShop website - CarShop Hero 2016 for outstanding achievement and going beyond responsibilities - Delivered PPC and SEO landing pages, new features and optimised checkout flows - Drove the adoption and continued use of common agile processes - Drove a test and learn philosophy and implemented CRO for the digital business - Lead A/B testing, session replay, online feedback surveys and quarterly usability labs - Increased lead conversion (including car reservations) by 16% MoM
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Digital Manager - Website & CrmBsh Uk & Ireland May 2014 - Feb 2015Milton Keynes, Buckinghamshire, GbLead the continuous development of innovative improvements to the Bosch, Siemens and Neff UK & Ireland websites by implementing best practice, influencing HQ, analysing customer data and consultation with the brand and marketing teams.Responsibilities and Achievements: - Project Managed the migration of Bosch and Siemens UK & Ireland home appliances websites to a newly-developed bespoke CMS (x4 website instances) - Managed the digital agency to deliver a new trade promotions lookup tool -
Senior Production ManagerMomac May 2007 - Feb 2014Rotterdam, Zuid-Holland, NlOwned the management of numerous branded and white label ecommerce websites. Ultimately responsible for the management of multichannel websites, the role required a deep understanding of digital retailing via mobile channels in particular.Responsibilities and Achievements: - 40% revenue increase (QoQ) on O2 mobile by increasing download conversion rates - Exceeded manager and CEO expectations in first year with user-friendly mobile web design and content management - Product managed brand sites including FHM, GQ, Guardian, Marie Claire and MTV - Implemented CRO including analytics, personalisation and A/B Testing -
Video Editor & Motion Graphic DesignerEdric Audio Visual Sep 2005 - May 2007Worked as a video editor, motion graphics designer and sound recordist on video productions for blue-chip clients, including Black & Decker, BAFTA, Dewalt and Skanska. Gained recognition from Black and Decker following an impactful video intro for their Barcelona roadshow.
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Mac Operator / Page-SetterNewsquest Media Sales 2004 - 2005Page layout and PDF output of newspaper property advertisements. Given responsibilities beyond the job role, exceeded expectations and gained an award in the company’s annual award ceremony for outstanding creative contribution.
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Video Editor / Production AssistantBre Ltd 1997 - 2004Watford, Hertfordshire, GbStarted as a freelancer with a range of production assistant tasks but quickly gained employment and promotions after showing talent in camera operation, video editing and motion graphics design. Work included overseas travel, including a week in New York state working with Dupont and Lucent.
Neil Mccormack Skills
Neil Mccormack Education Details
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West Herts College, Watford CampusMedia (Communications) -
Parmiter'S School
Frequently Asked Questions about Neil Mccormack
What company does Neil Mccormack work for?
Neil Mccormack works for Future
What is Neil Mccormack's role at the current company?
Neil Mccormack's current role is Digital Product Manager at Future Publishing.
What is Neil Mccormack's email address?
Neil Mccormack's email address is ne****@****p.co.uk
What is Neil Mccormack's direct phone number?
Neil Mccormack's direct phone number is +4433380*****
What schools did Neil Mccormack attend?
Neil Mccormack attended West Herts College, Watford Campus, Parmiter's School.
What skills is Neil Mccormack known for?
Neil Mccormack has skills like Digital Media, Content Management, Mobile Internet, Mobile Content, Video, Web Analytics, Mobile Devices, Video Editing, Google Analytics, Photoshop, New Media, Video Production.
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