Neil Meyer Email & Phone Number

South Africa

Atlantis Area, South Africa

Cape Town

Cape Town Area, South Africa

• Marketing and promotion of a broad portfolio basket of cereals and accompaniment brands • Ownership of multiple global heritage brands including Bovril, Marmite, Pecks, Maizena and Moir’s. Previously managed the cereal brand portfolio including Bokomo, Natures Source, Otees and others• Identification, creation and implementation of strategies both long term and short term objectives to meet internal and external stakeholder’s requirements• Agency briefing, monitoring of implementation and post campaign analysis for all ATL and BTL activations• Monitored performance versus key objectives, during and after marketing activities. Post campaign reviews• Budgeting and sales tracking across brand portfolios managing P&L statements• Management of multiple products through their product life cycle stages, ensuring the preservation and profitability• Management of new launches as a project lead; R&D processes; financial performance; factory and logistical feasibility• Management, training and delegation of multiple project teams whilst upskilling peers• Monitoring of market insights to identify key trends and market movements to gain first-to-market advantage• Internal and external communications relating to brand performance• Sales management, analysis and reporting on sales targets per category • Monitoring and analysis of competitor activity. Profile a SWOT analysis to incorporate in brand plans• Liaising with sales teams to roll out marketing campaigns, launches and shopper initiatives.• Investigation and implementation of internal processes to achieve factory efficiency and continued cost reduction• Management of co-manufacturing projects. Co-promotional activations of house brands, including Woolworths, SA Leading retailers, Unilever, Kraft Foods, Taste Connection UK and SA Flavour Houses

Cape Town

•Compile, co-ordinate and manage multiple new product developments in accordance with the briefs and on time. •Control and maintain clear communication channels between different units/plants within the company, to ensure project success. •Create excitement within the company and within the market if required to ensure the successful launch of new products into the market•Management of technical and factory personal.•Performance and interpretation of benchmarking and taste panel studies (value analysis studies) •Plan and execute testing, factory trials and measurement of formulation options. •Recording and analysis of experimental data. •In conjunction with marketing team, supplier and consumer information, deliver consumer insights for future development plans. •Supply tchnical specifications of materials and formulations to factory and QA departments.•Provide support to marketing and supply chain pre and post launch.•Continuous evaluation of products for value improvement opportunities and cost savings. •Management of local and international suppliers to deliver best products within stipulated cost constraints.Remained within the same company function (Marketing) – moved back into marketing management – R&D experience strengthened my ability as a brand manager – in understanding and managing a project through all stages.

Johannesburg Area, South Africa

•Sales and support to customers (department growth of 100% over two years)•Technical support and development of products for all customers on retail and industrial levels; including multinationals such as Unilever, Famous Brands, McCormick, Tiger Brands, SAD (South African Dried Fruits). •Local and international development – Unilever Turkey and Sri Lanka, Symrise, Taste Connection UK.•Gathering and interpretation of specialized product and market trend information - macro and micro level. Included international trade visits and shows. •Conceptualization, implementation and maintenance of company’s corporate image•Development and maintenance of company website and advertising•Co-ordination support functions between manufacturing, production, customers and QC/development departments.

London, United Kingdom

Durban

Education record

Bsoc Sci Hons, Marketing Management, Psychology