Neil Mohan Email & Phone Number

Irmo, Sc, Us

Columbia, South Carolina, United States

Student-led marketing planning project to develop comprehensive marketing strategy for Batch and Bottle.• Conducted holistic analysis of industry, market, competition, and consumers as fact-based foundation for developing new go-to-market strategy. Insights shared via 5 Forces assessment and SWOT analysis.• Crafted creative brief that concisely identified brand's positioning, points of difference and character/tonality as foundation for brand, communications, and messaging strategy.• Created comprehensive marketing plan for rebranding of Batch and Bottle. Including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L and detailed implementation plan to ensure successful execution.

• Assisted customers at the front gates with ticketing to provide professional and courteous service to patrons.• Utilized customer service techniques to provide aid for guests ensuring a positive fan experience.

• Closed sales successfully by understanding customer needs while also integrating consumer loyalty initiatives into shopper experience to drive long-term customer loyalty.• Administered customer service by aiding in purchase decisions and providing product knowledge to increase sales and improve customer satisfaction.• Led and executed store-wide merchandising efforts while delivering against inventory management priorities to maximize volume, profit, and operational results.

Bachelor Of Science - Bs, Business Administration, Marketing, Operations And Supply Chain

Bachelor Of Science - Bs, Business Administration, Marketing, Operations And Supply Chain