Led a project to redesign the corporate FX strategy suite of publications to target corporate growth and client acquisition. These created daily, weekly, monthly and ad hoc strategy pieces for client base which added more than 1000 clients to publications and webinars over two years.Produced monthly updates to NW Group C-Suite to identify key events held, clients met and income earned from strategy/sales relationships to assist in efficient resource deployment for future quarters.Led a mentoring and upskilling initiative to deliver 28 economic and market training sessions in 12 months to staff across the wider NW bank to increase knowledge and client engagement.Increased thought leadership social media penetration via LinkedIn. Social media post engagement doubled in the past year. Have grown a large independent following (500+) of clients over LinkedIn.

Lead strategist for 1-2-1 presentations/pitches to FTSE100 and FTSE 350 businesses (CEOs and CFOs).Designed and authored a weekly publication recapping events and market moves and looking ahead to how markets may shift. Specifically targeted corporate treasurers and built a client list of more than 2500.Covered global financial crisis from an FX and interest rate strategy perspective, and identified key risks and opportunities for clients. Helped clients manage the altered economic landscape with timely commentary on the likely direction for rates and FX, ending in a record year for corporate FX sales business in 2009 from six locations.