As the visionary Founder and Head of Nutrition & Catering at Prep Kit, I embarked on a journey marked by entrepreneurial zeal, business acumen, and an unwavering passion for promoting healthy lifestyles. Operating as a solo entrepreneur, I successfully built and managed Prep Kit from 2019 to 2023, donning multiple hats and showcasing adaptability, resilience, and hands-on leadership.In addition, I served as a Performance Chef, assisting with nutrition for Olympic and professional athletes across various competitive sports, including the European Championships 2020 and the Olympics Tokyo 2020 for TeamGB.My tenure at Prep Kit was marked by a dedication to excellence, innovation, and a relentless pursuit of healthier eating options without compromising on taste or convenience. Through visionary leadership and operational expertise, I successfully positioned Prep Kit as a leading player in the online meal prep industry, leaving an indelible mark on the landscape of nutritious food services.

As the innovative Founder and Performance Chef at Amino Food, I led the transformation of a local café and food-to-go operation into a dynamic, health-focused venture. Operating across two sites and catering to a health-conscious demographic, Amino Food became synonymous with well-balanced, wholefood meals tailored to individual needs.From conceptualisation to expansion, my journey with Amino Food underscored strategic vision and effective leadership in the competitive food and beverage industry. I played a pivotal role in creating diverse, culturally representative menus, with a pioneering commitment to full nutritional labelling—now a mandatory standard.During challenging lockdowns, I showcased adaptability by establishing a UK-wide delivery service, meeting the evolving demands of online consumers. My focus on nutrition resonated with health-conscious customers, contributing to Amino Food's positive reputation.Collaborating with dietary experts and professionals, I ensured inclusivity and diversity in our menu offerings, even extending our impact to a UK-based plant-based café with the creation of vegan desserts.As the driving force behind Amino Food, I took charge of various business development aspects, including marketing strategies, supplier relationships, staff management, and financial viability. Pioneering menu innovations with a blend of culinary creativity and nutritional quality, Amino Food became a prominent player in the health-conscious food industry, leaving an indelible mark on the culinary landscape.My tenure at Amino Food was characterised by entrepreneurial spirit, dedication to providing nutritious and delicious options, and a commitment to elevating the standards of the health-focused food industry. The impact of Amino Food resonates as a testament to my journey of growth, innovation, and positive culinary influence.

As the Founder and Pastry Chef of Perkins Bakery from 2014 to 2015, I spearheaded my first self-employed startup business, proactively addressing a potential gap in the market well before the implementation of the Food Standards Agency (FSA) food allergen legislation. During this period, my focus remained on crafting allergy-free artisan breads, cakes, and confectionery tailored to meet the unique needs of local cafes and food retail businesses.I strategically engaged in business-to-business (B2B) transactions at the local level while also establishing a direct-to-consumer online presence by developing and managing my own website. This dual approach allowed Perkins Bakery to cater to a diverse clientele, ensuring accessibility to both commercial establishments and individual consumers seeking our premium allergy-free baked goods.In this role, my dedication to quality and innovation laid the foundation for the success of Perkins Bakery. By navigating the challenges of the market and staying ahead of regulatory changes, I not only created a niche for the business but also contributed to the local community's access to high-quality, allergen-free bakery products.