Beauty’s Lyric is your outsource resource who will assist in getting your new business on the right path and/or to help fill in the voids in your existing business. Armed with a virtual network at our disposal, we identify sales solutions in e-commerce ad brick-n-mortar for both domestic and international distribution through prestige, big box, grocery, specialty, spa and luxury retailers. We partner with web design teams for development of site features, content and lead generation, Spearheading product development and/or finding warehousing and distribution solutions, our team also drives creative direction and overall strategy for product, branding and online marketing, social media and e-commerce websites. We assist in developing innovative, cost effective marketing strategies and tactics. For some, we have been tasked with many responsibilities, while for others we have only needed to handle one or two of the aspects, all depending on the goals and current position.• Created a beauty consulting practice serving small start-ups to established brands. • New product development, launch or re-launch planning and execution for a variety of accounts.• Procure new business through constant immersion in beauty industry, including trade shows and conferences.• Current clients include: Patricia’s Couture, Chuda Skincare, International Beauty Products, Touch In Sol, Packaging Distribution Resources,

Developed new products, developed entire product line for Costco, oversee and handle all Asia relations, responsible for overall marketing, advertising, promotion, new product development and retail distribution across various channels of distribution.

Managed all aspects of the creation and execution of Escada Pour Homme, launched the first successful industry fashion fragrance (this has now become a trend for all major brands), directed the brand management of the Escada, Escada Pour Homme and the annual fashion fragrance.