I make adverts, i just try to make ones you don’t want skip, click away or switch off, I aim to make them entertaining!With over 12 years of experience in the industry in both England (London), and Scotland in big corporate agencies to small independent set ups . I have knowledge and expertise in both ATL and BTL, working with big corporate clients, to small start-ups creating everything from traditional TV to small social and digital campaigns. I have ran pitches as lead creative and worked as part of a tight-nit global team. I would describe myself as a ‘conceptual creative’ , an Art Director by title/nature but dabble in copy and have written more manifestos than I care to remember, as well as writing countless TV and radio scripts, brand lines, campaign lines and endlines and headlines, as well as copy for social and digital. So I am not just “the one who does the pictures”, I do have that ability to do both…just don’t ask me to do long copy or web-site copy, I draw the line there (pun intended).