This role is twofold: to lead and develop a motivated, capable and proactive team of experts in marketing and communications that supports the development and implementation of Colas Ltd’s strategy; and to work closely with work streams across the UK, providing overarching strategic support and direction to assist with brand awareness and positioning, market development and creating differentiated value propositions.The role also forms a key link with the Strategy and Development Team… Show more This role is twofold: to lead and develop a motivated, capable and proactive team of experts in marketing and communications that supports the development and implementation of Colas Ltd’s strategy; and to work closely with work streams across the UK, providing overarching strategic support and direction to assist with brand awareness and positioning, market development and creating differentiated value propositions.The role also forms a key link with the Strategy and Development Team, providing input into the strategy development process and formulating internal and external communication activities to roll out strategy across the business internally and develop a clear market position externally. Show less

As an independent marketing consultant I worked with a number of businesses to define strategy and develop sales including Gateway Telecom, a leading supplier of telecomms services in the South Midlands and am interacting with businesses in all sectors to define solutions that add value and reduce cost.

Responsible for team developing sales and marketing strategies and implementing plans for international business development in Europe, USA and Middle East,

Ritec markets the award-winning ClearShield System for the protection and renovation of all types of glass.

Full service marketing, PR and creative design agency specialising in teh fenestration market. Sister company to Insight Data, the leading provider of prospect information.

Managed all UK marketing, communications and promotional activity as well as driving integration strategy with European operating companies. Six figure revenue budget, ran internal team and external agenciesLed international project team to create new web portal. Identified method to provide real-time updates from local markets. Increased hits by 48% in first month from going live.Constructed interactive product display and meeting facility at a major London venue aimed at… Show more Managed all UK marketing, communications and promotional activity as well as driving integration strategy with European operating companies. Six figure revenue budget, ran internal team and external agenciesLed international project team to create new web portal. Identified method to provide real-time updates from local markets. Increased hits by 48% in first month from going live.Constructed interactive product display and meeting facility at a major London venue aimed at architects, main contractors, and public sector specifiers. Generated business opportunities for sales teams resulting in award of £2m contract within 3 months of openingFormulated customer retention and acquisition strategies by market sector that delivered sales growth of £1.2m annualised sales in new business and additional sales through existing customers.Organised launch events for key customers. Managed design of support materials and content of presentations by functional Directors. Orders placed within 24 hours of event. Show less

PVC-U systems company, £40m t/o, 250 employees, selling UK-wide through multiple channelsMarketing Director, Director of Marketing & Customer Services Strategic marketing role combined market analysis, development and implementation of the company's business plan together with wider Group-based responsibilities across market sectorsDevised sales & marketing strategy for business unit. Presented to Parent Group Board, gained approval and cascaded through the business. Resulted in… Show more PVC-U systems company, £40m t/o, 250 employees, selling UK-wide through multiple channelsMarketing Director, Director of Marketing & Customer Services Strategic marketing role combined market analysis, development and implementation of the company's business plan together with wider Group-based responsibilities across market sectorsDevised sales & marketing strategy for business unit. Presented to Parent Group Board, gained approval and cascaded through the business. Resulted in 48% increase in sales and sustained margin growth over 3 year period.Established perceived market leader position through complete rebranding programme including logo, corporate identity and vehicle liveries. Supported by advertising and PR campaign and key customer conference.Launched 3 major new products using £300k multi-media promotion including 100m2 stand at major industry exhibition. Secured over £1m in annualised sales through existing customers and new business wins.Initiated new structure for customer services function, forged new working relationships with operations team and improved customer service from 75% to almost 90% in 3 months.Directed phased move of 200 personnel from multi-site business to purpose-designed single site, including briefing personnel, scheduling office staff relocation and launch to customers and relevant media. Achieved 100% staff retention and negligible impact on customer service.Initiated non-stock purchase control system with financial controller, moving approval from point of invoice to point of order, thereby increasing accuracy of budget forecasts and visibility of spend. Show less

PVC-U systems company, £30m t/o, 200 employees, strong retail sales through national accounts; Member of Senior Management Team. Managed all marketing, brand development, creative design and PR functions.Identified and engaged new agencies for creative design and PR. £500k annual budget delivered perceived market leadership based on share of voice in targeted media.Presented marketing and sales support initiatives at key customer conference to over 100 installers, resulting in 30%… Show more PVC-U systems company, £30m t/o, 200 employees, strong retail sales through national accounts; Member of Senior Management Team. Managed all marketing, brand development, creative design and PR functions.Identified and engaged new agencies for creative design and PR. £500k annual budget delivered perceived market leadership based on share of voice in targeted media.Presented marketing and sales support initiatives at key customer conference to over 100 installers, resulting in 30% increase in business.Devised sales support campaign that empowered account managers and provided bespoke services to targeted customers. Show less

PVC-U systems company, part of Caradon Group. £100m t/o, 500 employees in multiple businesses; Worked with sales and product development teams to deliver market-specific customer support. Managed marketing services, product management and market analysis teams.Managed integration of marketing services for Celuform division, maintaining customer service and administration of guarantee scheme.Planned and implemented move into new market sectors, including market analysis and forecasts… Show more PVC-U systems company, part of Caradon Group. £100m t/o, 500 employees in multiple businesses; Worked with sales and product development teams to deliver market-specific customer support. Managed marketing services, product management and market analysis teams.Managed integration of marketing services for Celuform division, maintaining customer service and administration of guarantee scheme.Planned and implemented move into new market sectors, including market analysis and forecasts sales volumes. Generated PoS material for sales teams.Established new team structure for department of 12, including 3 direct reports. Increased productivity by 20% and improved working relationships across the business.EARLIER CAREER Show less