○ Led Vimeo's Sales Operations team through a period of hypergrowth, with both quarterly revenue and the Sales team growing by 3x in just 2 years.○ Built a Sales Operations team from the ground up to support this growth, growing from one generalized Salesforce Admin to a team of six with defined roles and responsibilities.○ Rolled out a best-in-class guided sales funnel using emerging capabilities in Salesforce like Screen Flows, to reduce friction and provide a step-by-step process for the team.○ Oversaw maturation of the Salesforce change management framework. Starting with a build-release framework in 2019, to a current structure of semi-weekly sprints and major quarterly releases. ○ Overhauled an aging tech stack through successful implementations of Outreach.io, ZoomInfo, Gong, Adobe Sign and more.

○ Rebuilt marketing processes/technologies from the ground up, including a new implementation of Marketo marketing automation software○ Developed a Campaign Hierarchy structure in Salesforce.com for multi-channel reporting○ Automated aftermarket communications to ensure customers were being touched, and all touches were tracked and visible in Salesforce.com

○ Analyzed historical pipeline conversion rates to develop a Target Account Model. Resulted in conversion rates from inbound lead to opportunity doubling and time to convert being cut in half.○ Developed planning and forecasting models for the organization for Marketing, Sales Development and Sales.○ Created Reports and Dashboards to measure marketing campaign performance and marketing’s impact on pipeline and revenue.○ Involved in projects driven by Spigit product data, including working with an outside data scientist to identify the financial consequences of innovation pipeline. ○ Purchased and implemented process improvement software tools for the organization.

○ Owned and administrated the organization’s instance of Marketo marketing automation software, and managing the integration between Marketo and SalesForce.com CRM.○ Reinvented the organization’s lead scoring paradigm to be based on ideal buyer profiles and introducing a lead ranking schema to prioritize the highest-value prospects. ○ Developed planning models for marketing demand generation and pipeline development goals, and ensured that they tie back to the organization’s revenue goals.○ Stayed on top of best practices for Marketing, Marketing Operations and Demand Generation by managing the relationship with Sirius Decisions marketing consulting firm.○ Reported on marketing’s prospect database and developing an improvement plan closely aligned with business priorities.○ Implemented Full Circle CRM’s marketing reporting platform into SalesForce.com to provide authoritative reporting on marketing’s impact on pipeline and revenue.

○ Providing marketing operations and analysis for a multifunctional marketing team serving our prospects and customers which include the world’s leading engineering firms.○ Administrating company instance of Marketo marketing automation software, and managing the integration between Marketo and an instance of SalesForce.com CRM.○ Developing and maintaining comprehensive lead scoring schema based on both explicit and behavioral scores.○ Executing multiple nurturing campaigns which differentiate between both industry and job role to warm prospects for the sales team.○ Managing the company’s new business structured trial process for qualified enterprise prospects.○ Analyzing marketing campaigns by assessing lead generation performance to optimize campaign strategies.○ Assisting in the creation, development and maintenance of the company's corporate website.○ Managing operations of a company-wide SEO initiative.

○ Assisted in a shift in the company’s online strategy, moving from a straight news site to three successful, industry-focused social networks.○ Created, designed, wrote and managed the sending process for all E-mail Marketing Campaigns; collaborated on writing and designing all Direct Mail Campaigns.○ Developed, administered and managed blogs for 3 financial services aimed social networks owned by Royal Media Group.○ Micro-marketed to industry insiders and experts in an effort to drive quality traffic and industry connectors to the social networks. ○ Managed the circulation for national financial trade publications.○ Created, managed and analyzed sales and circulation reports for magazine circulation and website members.