My business, Shaefer PR & Marketing Ltd, provides the full range of PR and marketing services, including marketing and PR strategy, media relations, crisis communications, social media, email marketing, media training, website SEO, website design, traditional design and print and general consultancy.We work with clients in various sectors including national healthcare companies, waste management and recycling, housing associations, private housing developers, children's nurseries… Show more My business, Shaefer PR & Marketing Ltd, provides the full range of PR and marketing services, including marketing and PR strategy, media relations, crisis communications, social media, email marketing, media training, website SEO, website design, traditional design and print and general consultancy.We work with clients in various sectors including national healthcare companies, waste management and recycling, housing associations, private housing developers, children's nurseries, homecare agencies and health and safety consultancies.Please message me if you would like to find out more. Show less

Responsible for all external communication, including strategic PR, media relations, crisis communications, online communications and copywriting. Also delivered media training to senior staff

DTW Working for the largest independent PR & Marketing agency in the North I had responsibility for a number of clients, predominantly in the public and private sector. Key achievements included:Media training delivered to over 50 councillors and council officers at Sunderland City CouncilPitched and won several new clients, including Local Authority Road Safety Officers Association and Leeds City CouncilDelivered a national profile raising campaign for a new £335… Show more DTW Working for the largest independent PR & Marketing agency in the North I had responsibility for a number of clients, predominantly in the public and private sector. Key achievements included:Media training delivered to over 50 councillors and council officers at Sunderland City CouncilPitched and won several new clients, including Local Authority Road Safety Officers Association and Leeds City CouncilDelivered a national profile raising campaign for a new £335 million road crossing over the River Mersey between Widnes and Runcorn, which contributed to Government approval (in principle) of the schemeProvided successful crisis management support to South Tyneside Council following Baby P-type death. Show less

The Northern EchoQualified to NCTJ level in 1996 before going on to become Chief Reporter of busy head office of England's largest morning regional newspaper. I was responsible for leading a team of six journalists and undertaking regular news desk shifts. I liaised with top-level management and editors to ensure first class coverage of this large circulation area, including the constituency of former Prime Minister Tony Blair and, at the time, several other Cabinet Ministers. I was… Show more The Northern EchoQualified to NCTJ level in 1996 before going on to become Chief Reporter of busy head office of England's largest morning regional newspaper. I was responsible for leading a team of six journalists and undertaking regular news desk shifts. I liaised with top-level management and editors to ensure first class coverage of this large circulation area, including the constituency of former Prime Minister Tony Blair and, at the time, several other Cabinet Ministers. I was responsible for finding, through contacts, off-diary stories and writing articles on a number of different issues, including political, social and economic. Show less

Hartlepool MailBegan as a Trainee Reporter and ended as a Senior Reporter on this busy evening provincial newspaper, where I was responsible for finding, researching and writing stories. My best story involved uncovering racist comments made by the Leader of Hartlepool Borough Council against a German-born local man. This exclusive resulted in five days of front-page stories and ultimately led to the resignation of the leader.