With over seven years of experience in the vaping industry and 16 years in customer-facing leadership roles, I am a passionate and dedicated Health Improvement Partnerships (HIP) Development Manager at Totally Wicked, the UK's leading supplier of e-cigarettes and e-liquids.I hold certifications from the National Centre for Smoking Cessation and Training (NCSCT), including the Smoking Cessation Practitioner, the Mental Health Specialty Module, and the Pregnancy and Post-Partum Specialty Module.Building on my extensive background in retail leadership, I work closely with health organisations to strengthen our partnerships by providing the resources, expertise, and support essential for helping people quit smoking. In this role, I am proud to advance Totally Wicked's mission of reducing smoking-related harm by equipping our partners with the tools and knowledge they need to make a meaningful impact.I am committed to enhancing our service delivery and partnership impact, contributing to a safer, healthier alternative for smokers seeking positive change.