METTLE is the toolkit for men's minds. The app that gives men the permission and tools they need to look after their mental health. Co-founded with Bear Grylls and Dr Alex George, co-designed with Imperial College and with a stellar team drawn from mental health / tech / academia and media, we aim to revolutionise men's mental fitness. Why? Because there is a global male mental health crisis, heightened by a stigma we can help break.

At Boundless, I transformed the culture and grew the business, including developing and selling the global no.1 Netflix unscripted series, 'Snowflake Mountain'. A top five factual entertainment unscripted producer, with four huge brands in ‘The Apprentice’ (BBC1), ‘Grand Designs’ (Channel 4), ‘Great Railway Journeys’ (BBC2) and ‘Escape to the Country’ (BBC1), I helped secure recommissions and spin-off series for all these important brands as well as winning and launching successful new series. I refreshed and re-energised the company and diversified its previously narrow client base, leading to major primetime commissions from all those targeted broadcasters, including a game-changing series (and the biggest commission in the company's history) for Netflix, ‘Snowflake Mountain’ and smash-hit C4 series ‘60 Days on the Streets’.

As Creative Director I was responsible for overseeing all creative output and the winning and delivery of all new and existing output, during which time the business grew and exceeded targets. After one year, I was asked to become Joint-MD, continuing to oversee all creative output both in the UK and globally but adding oversight of the business and strategy to my role.I broadened betty’s output to include high-tariff adventure and male-skewing shows which helped double turnover within a few years, while equally nurturing the provocative (and tape-sales generating) popular formats for which the company has always been known. Bringing in Bear Grylls as key talent meant we expanded into international markets including China and the US. The company grew to become a Top 5 Popular Factual Producer and was honoured as ‘Best Place To Work In TV’ by Broadcast Magazine.I left the company with 14 primetime series in production across the UK, US and Chinese markets, as well as a huge IP catalogue.Key titles include 'The Undateables', 'Ugly House to Lovely House', 'Bear Grylls' Mission Survive / Wild Weekends / Absolute Wild China / Mission With...', 'Tricks of the Restaurant Trade', 'Obsessive Compulsive Cleaners', 'Ed Stafford: Left For Dead', 'Food Hospital' and 'Country House Rescue'.