Results driven Business Leader, with a highly successful background in promoting, selling and distributing world leading equestrian and outdoor products within a highly competitive market. Commercially focused, with excellent brand management skills and a passion for driving business growth. Quickly identifies new business opportunities to market products and increase turnover. Excellent communication, networking and interpersonal skills, with the ability to develop a positive rapport and influence with customers, suppliers, business partners and key stakeholders. Customer focused, with a natural flair for problem solving and creating lasting business relationships that are profitable to all parties. Strong ethical values, along with the ability to manage, train and motivate staff to achieve excellent results. Acts as a role model and strives to lead by example at all times. Strong strategic acumen, coupled with a continuous improvement approach to work. Is skilled in improving processes and developing highly effective business plans and initiatives. Organised and resourceful with the ability to set goals that are realistic, achievable and time effective. This includes estimating the resources required to achieve targets or budgets.