As a Key Account Business Manager at iCash (a Uni-President Holdings company), I lead the business of OPENPOINT (a cash replacement point launched by Uni-President) and manage the Uni-President membership program with our key accounts, including LihPao Theme Park, BMW, Suzuki, VML Advertising Company, Taroko Corporation, AMBASSADOR Hotels & Restaurant Corporation, The Grand Hotel, Cola Tour, and others.I aim to make a positive impact on the increasing consumer demand for our customers' businesses by binding memberships on both sides, enhancing OPENPOINT's consumption and purchasing appeal to our customers' potential consumers, and achieving business development goals together.My responsibilities include understanding the needs of our key account customers, maintaining relationships with them, negotiating joint business plans, aligning with internal divisions, organizing cross-functional teamwork, collaborating with other business units of Uni-President Holdings, and managing budget control and P&L.

I am in charge of planning long-term customer relationship maintenance strategies and key account acquisition and retention projects, enhancing a comprehensive growth vision for greater market share acquisition.My main customers include GIGABYTE, IBM, Oracle, Red Hat, Cadence (a leading IC design environment simulation service provider), AWS, and iST Group (a leading semiconductor test and certification company).I am dedicated to building a solid business growth structure between customers and TechNews through market surveys, data analysis, studies of customers' enterprise cultures, and industrial market trend research. We provide services such as consultancy, marketing strategy, on-site activities, ATL activities, media services, customer hiring strategic planning and execution, as well as organizing annual conventions, quarterly seminars, and routine trend-sharing meetings.Results:Analyzed product profitability and simplified execution expenses, restructuring the product combination, which increased revenue by 30% compared to previous data.Estimated product potential and pricing strategies, persuading customers of the product's value for their business, leading to at least a 15% increase in deal prices.Built long-term relationships with key accounts through resource and information exchange, increasing product purchase momentum. Additionally, we attracted our customers' competitors to collaborate with us, resulting in a 50% increase in business development scale.

In this role, I was responsible for setting the team's annual business plan, which included developing annual business strategies, estimating monthly business volumes, arranging sales targets for each product, designing strategies to achieve these goals, and forecasting the annual budget.I focused on creating product selling and consumption strategies, involving project presentations, profitability forecasting, sharing insights on product optimization, and engaging in discussions about communication strategies.In terms of customer relations management, I worked on customer acquisition and retention by analyzing industry and customer dynamics, tracking and managing relationships, and proactively providing optimization recommendations or solutions.I also assisted clients with crisis management and resolution by helping them define crises, evaluate their impacts, mitigate effects, and ultimately manage the situations effectively.Additionally, I handled internal networking by managing cross-functional resources, ensuring alignment and collaboration across departments, overseeing timeline management, and coordinating dynamic schedules to enhance cross-functional cooperation.

In this role, I focused on several key areas:Market Analysis: I conducted competitor tracking analyses, customer industry structure assessments, industry positioning analyses, and audience structure analyses to gain a comprehensive understanding of the market landscape.Collaboration Proposals: I worked on data analysis, customer product planning, and marketing proposals to ensure our strategies were data-driven and aligned with client needs.Project Execution: I facilitated discussions and communications regarding customer requirements and was responsible for planning and executing ATL (Above The Line) and BTL (Below The Line) activities.AchievementsBy aligning with business adjustment needs, I increased the proposal and execution ratio for activities, resulting in over 2 million in revenue growth within six months.I established standardized operating procedures, reducing project execution time by 20%, which effectively enhanced team efficiency.

In this role, I was responsible for analyzing and maintaining media relations for clients, collecting relevant news exposure to ensure the ongoing positive portrayal of the client’s brand. I conducted in-depth analyses of CSR (Corporate Social Responsibility) issues, assisting clients in formulating effective CSR strategy plans. I also performed targeted audience analysis, designing and executing related CSR activities to enhance brand image and social responsibility.Additionally, I was involved in planning and executing the annual marketing direction for clients, ensuring that marketing strategies aligned with brand objectives and adjusting directions based on market dynamics. In terms of crisis event analysis and public relations management, I was always prepared to respond to emergencies, quickly providing insights into public sentiment and strategic PR recommendations to mitigate the impact of any public relations crisis.My clients included well-known brands such as FamilyMart, Coca-Cola, and Ferrero. In these collaborations, I helped clients conduct thorough audience analyses, accurately defining customer profiles, thereby clarifying media relations and fostering positive interactions between the client and the media and the public, ultimately enhancing brand exposure and influence.

◆ News material accumulating and addressing. ◆ video materials' editing process assembling assignment and management. ◆video cutting recommendation and editing.◆ Executive affair conducting.◆ Competitive news media information accumulating and analysis.

◆ News issue researching and information accumulation. ◆Articles editing. (segment report、interview)

◆ Proofreading◆ Article Editing◆ Layout's communication◆ Publisher communication ◆ Warehouse and stock management◆ Facebook fan page operation, post editing and marketing photo designing.