- Key Account Management- New Business Acquisition- Business Development Strategy and Representation- PR & Marketing Strategy planning and execution- Comms Planning (including Crisis Comms)- Media Planning and Ad Buying- Budget management- Press and Influencer Engagement

- Senior member of the Media and Communications Department- Integrated, multi-stakeholder Comms and PR planning for high-profile global events- Global market knowledge and relationships on all five continents- Sponsor, partner and stakeholder management- Strong trusting relationships with elite athletes, media figures, broadcasting talent and production staff, sports management agencies, governmental agencies and sports organisational bodies- Data-focused and forward-thinking, transformed the organisation’s statistical data offering for media, through the market-leading data analytics software Tableau, alongside technology and data team- Launched company’s CSR programme Golf for Good, building and executive a year-long narrative through the ‘Every Birdie Counts’ with UNICEF- Delivered Media Operations for four Ryder Cups, working alongside Team Europe’s players and captain as well as Sky Sports, NBC/Golf Channel, Canal Plus, BBC and others- Hosted and MCed major press conferences including with Ryder Cup Captains, Rory McIlroy, Tiger Woods and many more

- Broke numerous major stories as a Soccer and Golf Correspondent for Ireland's biggest-selling daily newspaper- Wrote regular columns on soccer and golf and built many strong relationships in Irish sport- Managed staffing of 50-60 sports events weekly for Irish Independent- Managed and collated all content for a popular weekly eight-page sports supplement- Collated and curated content for a weekly eight-page 'Tee to Green' golf pull-out section