Neil Appleton Email and Phone Number
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P&L / General Management leader, revenue responsible for $100M-500M, consistent driver of market-beating sustainable growth. Trustee / Advisory roles in healthcare/not-for-profitMBA (Distinction), London Business School; MA Cambridge UniversityCommitted to change, people and partnershipData-driven, experimental and iterative in partnership managementVersatile, forward-looking, results-drivenSpecialties: P&L improvement, innovation and strategic alignment; business development, partnership development, content business models, sales and marketing leadership, commercial operations, people and team development, changing and dynamic environments
Strokes Gained Ventures
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Strokes Gained VenturesLondon, Gb
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Svp Business DevelopmentElsevier May 2018 - PresentAmsterdam, North Holland, NlCommercial P&L role responsible for growth, innovation and strategic alignment of Elsevier's contract journals publishing business ($100-500M bracket). Delivering transformational and sustained growth and margin development through new business models and geographic expansion; quadrupling new business win rate; increasing bid capacity; increasing pipeline volume; market leading customer satisfaction (NPS).
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Vice President, Channel Sales And MarketingElsevier Jan 2015 - May 2018Amsterdam, North Holland, NlVP, Channel Sales and Marketing, for North America retail, e-commerce and marketplaces sales and marketing. Delivered market beating results in three successive years whilst developing rental and used business models in addition to core new business. a. Revenue responsible for >$100M channel retail, e-commerce and marketplaces business, including management of revenue, margin and channel mixb. Built formidable partnership with Amazon.comc. Strategically responsible for go-to-market, inclusive of approaches to secondary markets (rental and used)d. Partnership development responsibility for strategic partners that leverage our content, customer and application assets beyond transactional sales into subscription and licencinge. General management of channel retail, e-commerce and marketplaces sales and marketing team
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Global Head Of Web StrategyElsevier Feb 2013 - Jan 2015Amsterdam, North Holland, NlGlobal Head of Web Strategy, focusing on Elsevier-wide relationships with Amazon, Apple, Google, Microsoft and emerging online partners; strategic responses to shifts in parallel market sales/trading conditions; pricing, promotion and business model innovation in the B2B2C channel- Restructured global Amazon relationship and strategy- Designed strategy and drove implementation of Elsevier’s parallel trade/grey market strategy- Ran negotiations with key channel partners- Ran highly successful experimental approach to channel pricing, promotions & business models
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Sales Effectiveness ManagerElsevier Jan 2011 - Jan 2013Amsterdam, North Holland, NlLed the Sales Effectiveness team for Elsevier's $1.8bn Science and Technology business, focused on:a. Sales Capabilities: designing, implementing and managing our global Sales Academy.b. Sales Effectiveness: defining and establishing benchmarks, tracking, reporting and improvement of individual sales effectiveness, introducing performance league tables and dashboards.c. Incentives: leading design, structure and rollout of root and branch compensation plan reform.d. Resource allocation: building and maintaining a coverage model for sales resourcing
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Management AssociateElsevier Sep 2009 - Dec 2010Amsterdam, North Holland, NlRotational consultancy with delivery of three major projects:a. sales and distribution strategy and org. restructuring, for $1.8bn Science & Technology businessb. market entry into Alternative Energyc. global academic relations strategy for top 300 accounts
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Board TrusteeResuscitation Council Uk Jun 2022 - PresentLondon, England, GbFocused on ensuring that Resuscitation Council UK is well-managed, governed well and provides skills and expertise that are integral to our work as an organisation. -
Mba (Distinction)London Business School Aug 2007 - Jul 2009London, GbTwo great and fortunate years for learning, friendship and fun. Achieved the Dean's List and MBA with Distinction. Exchanged in Barcelona for one term and took 200 students to Paris to win MBAT. -
Coo / MdWin! Consulting Ltd. Sep 2005 - Sep 2007Founding director. Outsourced sales organisation, focused on B2B technology sales and marketing. Key objectives of optimising sales success, predictability and transparency. Founded on principles of transparency, strong sales process, developmental sales environment and cutting edge technology.
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Emea & Apac Sales ManagerPublishing Technology Jan 2002 - Sep 2005Oxford, England, GbEMEA and APAC revenue responsibility for all new business and client management (£2.4m of total division revenues of £4m). [Promoted from initial regional sales responsibility.] -
Easypress Product ManagerEasypress Technologies Ltd. 1998 - 2002Guildford, Surrey, GbProduct Management responsibility for full (35) client portfolio. Responsible for a. product development strategy and management of technical delivery team.b. delivered Easypress v3.0 ahead of time and under budget with team of 25 designers and developers.c. Fluent in driving outputs from CSS/HTML design, Java/XML/RDF/Perl coding and LAMP tech stack teams.d. Managed 31 accounts, including FT, Haymarket and the Periodical Publishers Association.
Neil Appleton Skills
Neil Appleton Education Details
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London Business SchoolMasters Of Business Administration -
Iese Business SchoolMba
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University Of CambridgeSocial And Political Science
Frequently Asked Questions about Neil Appleton
What company does Neil Appleton work for?
Neil Appleton works for Strokes Gained Ventures
What is Neil Appleton's role at the current company?
Neil Appleton's current role is SVP, Business Development | Board Trustee | (previously COO, MD, Founder).
What is Neil Appleton's email address?
Neil Appleton's email address is na****@****don.edu
What is Neil Appleton's direct phone number?
Neil Appleton's direct phone number is +312048*****
What schools did Neil Appleton attend?
Neil Appleton attended London Business School, Iese Business School, University Of Cambridge.
What are some of Neil Appleton's interests?
Neil Appleton has interest in Family, Skiing, Good Film And Fine Writing.
What skills is Neil Appleton known for?
Neil Appleton has skills like Business Strategy, Business Development, Strategy, Management, Product Management, Crm, New Business Development, Strategic Planning, B2b, Leadership, Sales Management, Salesforce.com.
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