Investigating and Leading GBG's approach to the GOV.UK Verify program.

Information Arts is Europe’s leading B2B data and insight specialist. Established in 2000, we continue to set recognised benchmarks within the relationship marketing industry.Working across all European and Emerging B2B markets, we offer clients’ particular expertise and understanding of the small business sector.Information Arts works with high profile clients including global telecoms providers, IT companies, banks, governmental organisations, and top tier enterprises in major industry sectors such as energy, hardware, software automotive and retail.Information Arts maintains a data independent position, emphasising our core business focus on relationship marketing strategies. With our thought leadership, our clients increase their return on marketing investment, creating a cycle of continuous improvement characterised by better lead generation and ongoing sales growth.

Head hunted to the role – working within the account management and marketing consultancy team driving campaign strategy across the strategic, key, service and prospective accounts. Advising on delivery and implementation mechanisms that meet the marketing strategy through a consultative approach, to deliver intelligent contact across various marketing channels. • Delivering business targets of £3 million 2010 / 11 within data division• Identification of suitable business opportunities to engage in association with sales and account directors• Deliver presentation material to win business selection, via RFP, RFI’s to senior business decision makers• Prepare compelling value proposition proposals based on in-depth understanding of clients specific business needs, focusing on and including, proof of concepts, delivery plans and business cases• Drive the implementation of projects with appropriate technical and client facing resource ensuring implementation is profitable through optimum resource planning• Manage client relationships ensuring customer satisfaction to retain and deliver annuity

Head hunted to the role – Working within a team of product specialists supporting sales producers, the main focus of the role is to ensure that existing and prospective clients are supported with their requirements for either Sales and Marketing or Risk based products. Focus around:• Meeting a target of £1.5 million through close relationships with sales producers in both the City of London and across the South East.• Writing proposals and assisting in pricing, that meets and exceeds client expectations and business objectives.• Performing solution reviews with existing clients to assist with the renewal of business.

Principal ConsultantAssisting eight Sales Directors in both existing and prospect client visits, understanding client requirements, suggesting and presenting appropriate solutions that win business. Production ManagerFurther to the acquisition of Yell Data by Experian Ltd in 2003, my role as a Client Solutions Production Manager was given further responsibility:• Supporting a £10 million pound business• Production Teams in both Slough and Nottingham extended to consist of eight personnel.• Integration project to ensure all Yell Data’s Universe and Experian National Business Database was seen as one Data Universe to existing and prospective clients.• Bringing together the existing Production Teams to create an internal service to the business that was seamless. This included rewriting internal processes, matching technologies and SLA’s

A subsidiary of Yellow Pages my role was supporting the business with its most valuable customers in Database Solutions, responsibilities included:• Planning and developing databases across various platforms (MS Access, SQL Server etc) for external customers that create a solution to their business need. • Assist Eight Sales Directors in both existing and prospect client visits.• Responsibility for four people within the production team. • Department and Business projects – improvement strategies gaining co-operation from other business stakeholders.

Working within the National Accounts & Contract Sales Marketing Department for the Territory Services Manager supporting Yellow Pages Key and National Account customers worth £130 million:• Territory Portfolio Analysis – Refine sales territories to maximise sales resource to provide best in breed customer service.• New Product initiatives – Manage new product initiatives from conception through to market delivery via the National and Key Account channel e.g. Colour Ads.• Department and Business projects - Work closely with other departments like the Product Groups in Reading to ensure completion of the projects that would effect the National and Key Accounts division.