WRITING FOR RESULTS: ✉️ OPENS, 📞 LEADS, 📈 SALES, & 🧠 MESSAGES THAT STICK

Providing copywriting and editing services to clients across the UK, U.S., Europe and Asia, including:

CORPORATE COMMUNICATIONS - White papers, annual reports, ebooks, newsletters, advertorials, style guidelines, LinkedIn bios, blog posts, social media posts.

MARKETING COMMUNICATIONS - Direct mail, landing pages, case studies, brochures, email autoresponder sequences, press releases, media bios, video scripts, award entries.

EDITING - Proofreading, sub-editing, tone of voice, style guide compliance.

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"Neil's copy is always first rate... An excellent hire."

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"Thanks to Neil's contribution, our marketing communication with customers all over the world has become much stronger."

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"Neil's amazing to work with. He's speedy, writes well, and handles revisions with ease. It didn't take him long to hone in on the voice for our brand... he gets our direction, and his writing shows and supports it."

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"We have tight deadlines and Neil always delivered on time and on spec. I'd be happy to recommend him to any potential new client."

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"One of those rare, talented people who consistently delivers what he promises."

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"Neil has the kind of personality that makes working with him a pleasure... He doesn't panic under pressure. He gets the job done - and to a high standard."

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“We've worked with Neil on a few different projects from thought leadership pieces through to video scripts, and the output has always been of a high standard and met our brief accurately.”

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“Neil has been a breath of fresh air. He’s taken on new projects seamlessly and is able to deliver great copy efficiently. His enthusiasm for every project and his keenness to understand the client’s needs make him a valued member of the team.”

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Senior copywriter at a copywriting agency specialising in professional and financial services, business services, education, and the public sector.Wordsworks' main focus is writing long copy for brochures, websites, white papers, tenders and proposals, reports, case studies, and internal publications.Clients include some of the biggest names in law, accountancy, banking, and property, as well as several public sector bodies, international agencies and universities.

* Responsible for the IPC's editorial team during the Rio 2016 Paralympic Games.* Liaising with and overseeing the IPC's journalists on editorial planning and deadlines.* Editing all content for the International Paralympic Committee's official website (www.paralympic.org) during the Rio 2016 games.* Generating feature ideas that reveal the best of the Rio 2016 Paralympic Games.* Ensuring all content across the official website and social media channels meets IPC standards for style and factual accuracy.* Updating the rolling news page on the IPC's official website.

STRATEGY - Planned and delivered Tecmark’s marketing and communications strategy, working closely with director-level colleagues to enhance Tecmark’s reputation, market positioning and media profile.PRODUCTION - Produced all marketing materials, including white papers, ebooks, press releases, sales emails, landing page copy, PPC adverts, award entries and ghostwritten content.BRANDING - Led a design and development team in delivering a company rebranding - including a new website - to reflect and enhance board-level decisions about Tecmark’s market positioning.COMMUNICATIONS - Devised a communications strategy that, in my first three months at Tecmark, achieved: - 159% growth in page views on www.tecmark.co.uk - 116% growth in unique page views on www.tecmark.co.uk - 349% growth in page views on the site's top five blog posts - 34% growth in followers on LinkedIn - 53% growth in followers on TwitterINBOUND FUNNEL - Conceived and developed an email newsletter that captured leads for the sales team, earned regular praise from third parties, delivered a significant subscriber base, and has an open rate more than 150% higher than the industry average.EMAIL MARKETING - Delivered campaigns achieving open rates 61.9%, 59.7% and 37.4% higher than the industry average, with detailed list segmentation producing hot leads for the sales team.COPYWRITING - Crafted landing page copy that successfully converted visitors into sign-ups at a rate of 33.6% in its first month after launch.PR - Delivered Tecmark’s highest-profile year, generating regular appearances in trade, regional and online press.MANAGEMENT - Managed a team of three undertaking extensive testing of PPC adverts on social media, resulting in significantly improved ad performance on LinkedIn and Twitter.AUTHORITY - Complete editorial responsibility for www.tecmark.co.uk, producing and implementing an editorial calendar designed to enhance the company's authority in digital marketing.

* Wrote press releases, annual reports and web copy for commercial clients, delivering high-quality copy in each client's style and tone while ensuring relevancy to specific target markets.* Produced web copy that secured more than GBP 30,000 in sales within four days of product launch.* Demonstrable experience of project management, having being appointed editor for books, sporting magazines and other client publications.* Experienced and skilled at managing and completing multiple projects for several clients simultaneously.* Strong ability to write for different audiences after being commissioned by every UK national newspaper by the age of 24.* Proven editorial judgment with a range of clients; comfortable working under extreme time pressure.* Creative approach demonstrated through consistently successful generation of ideas and concepts, including producing substantial proposals that secured work worth tens of thousands of pounds.* Strong communication skills honed by regular appearances on national television and radio.* Three children's books commissioned and published.* Excellent interpersonal skills demonstrated by longstanding client relationships.* Responsible for conceiving and pitching ideas, developing relationships, producing copy, negotiating fees, securing payment, growing a social media presence and maintaining accurate book-keeping.

Responsible for the Daily Mail's rugby league coverage; news, features, interviews, match reports.Covered the 2013 Rugby League World Cup, the 2011 and 2010 Gillette Four Nations competitions, and the European Super League.Skills include:* working under extreme time pressure,* interviewing,* news-gathering,* thinking clearly in stressful situations,* communication,* networking,* building relationships and trust,* producing compelling copy for one of the UK's biggest selling newspapers.

* Directed a team of 12 journalists, including organising, planning and managing their workload, during the London 2012 Paralympic Games.* Part of a two-man team writing updates and managing activity on the IPC’s official Twitter account during the opening and closing ceremonies of the London 2012 Paralympic Games.* Edited and uploaded copy and images to the IPC’s official website, using their custom-built content management system, during a period that saw record traffic levels.* Worked in a fast-changing editorial environment generating feature ideas and copy, including live pieces on the opening and closing ceremonies.

* Daily liaison with national, regional, local and trade written and broadcast media.* Drafted press releases and statements for distribution on the RFL's media mailing list.* Daily media monitoring, alerting senior staff to ‘live’ topical issues.* Managed a varied workload while developing both internal and external relationships.* Planned, researched and edited two major publications, including the 2007 Media Guide.

* Part of a three-man team responsible for the planning, writing and sub-editing of the Leeds United matchday programme, a role that involved extensive forward-planning, interviewing players, and ghost-writing columns for the captain and manager.* Daily news reporting on Leeds United, plus match coverage of all Leeds United and Leeds Rhinos games, for the national press.* Personally secured a rolling, four-figure copywriting contract with a new client.* Designed and built Gosnay's Sports Agency's first web site.

Part time position. Responsible for delivery of images to national newspapers in accordance with relevant deadlines. Involved liaising directly with both staff and commissioned photographers, as well as managing relationships with national newspaper picture desks, while under extreme time pressures. Also scanned, uploaded, captioned and checked image quality of more than 100,000 images for the SWPIX library.

* Secured Student Rugby League's highest ever profile, with the consistent generation of media features and news.* Developed media relationships on behalf of Student Rugby League.* Advised on how best to secure and maintain media profile.