Neil Golden Email & Phone Number

Active in development and administration of Immersion Quarter, hallmark of Medill School of Integrated Marketing Communications Masters program. Advise and counsel graduate student teams in development of plans focused on addressing business and brand opportunities of corporate partners. Also, serve as lecturer for multiple classes.

Los Angeles , California , Us

Composite Ventures is venture fund focused primarily on restaurants, retail, and next generation technology for retail. The team consists of proven experts in these segments who work together in partnership with leaders of private, growing, and sector-leading companies that have the potential to represent the changing landscape of retail technology.

Chicago, Illinois, Us

Cooler Screens is creating the world's largest and most comprehensive in-store digital retail media platform. It is reimagining the consumer experience by bringing the power of digital to brick-and-mortar retail.

Kansas City, Mo, Us

Part of Gallant Capital, Supply Logic Webb Mason (SLWM) is an innovative leader serving multi-location brands to optimize execution of a wide range of marketing and operations communications

Toronto, Ontario, Ca

Member of Board of Directors for Restaurant Brands International, a multi-national quick service restaurant company comprised of Burger King, Tim Hortons, Popeye's Louisiana Kitchen, and Firehouse SubsAlso, serving on Operating and Strategy Committee in support of all brands.

Chicago, Illinois, Us

Home Partners of America has created a unique "lease with the right to purchase" home ownership program which provides a combination of transparency, value, choice, control, and flexibility unlike any other offering.Serving as a member of Advisory Board engaging in strategic planning and marketing/communications for rapidly growing business.

Eagan, Minnesota, Us

Part of L-Squared Capital Partners, Learners Edge provides a comprehensive online education resource for the K-12 teaching community. Active engagement with Board, CEO, and executive leadership team in all areas related to company growth.

Leader in wine and spirits category with brands in Canada and the U.S. including Mike's Hard Lemonade Mike's Harder, White Claw Pure Seltzer, and Cayman Jack Cocktails

Global leader in active fun & recreation via its trampoline parks throughout the U.S., Europe, and Asia.Actively engaged with Board and Sky Zone executive team in annual and long-term business planning. Played key role in strengthening performance such that company would be acquired for 9 times EBITDA.

Los Angeles, Ca, Us

Live event hospitality start-up firm providing service including location close to stadium, equipment, set-up, take-down, and clean-up for college football fans attending gamesEstablished partnerships with 19 universities across the U.S. including schools in four of the “Power 5” athletic conferences. Designed detailed operations, training, and supply chain plan; developed state of the art website and targeted media plan. Launched service in connection with the 2015 college football regular season.

Chicago, Illinois, Us

US Business Segment ♦ $36B+ US Sales ♦ 700K employees ♦ 14K+ locations ♦ 30%+ of the revenue for the world’s largest multi-unit global retailer ♦ #1 fast-food chainAppointed as Chief Marketing Officer to grow business and strengthen brand in an environment of intense industry, economic and competitive pressures. Led overall plan development and execution to improve performance across all key operating metrics. Management oversight encompassed 230-member cross-functional team and 12 national agencies, partnerships with 2.6K owner operators, and $1.4B+ marketing budget and $950M media spend. Reported to the President.♦ Leveraged forward-looking strategies to drive sustainable, profitable growth contrary to industry–wide decline. ♦ Grew sales 27%, customer visits 17%, and market share 15% to reach an all-time high for performance while delivering a 24% increase in cash flow. Improved brand trust measures 15%♦ Created new revenue streams. Introduced and grew the McCafe line of specialty beverages to $2.9B in 4 years.♦ Forged social media partnerships with Google, Facebook, Vevo, Twitter and Xbox♦ Established mobile apps and online order/payment tools. Created innovative digital strategy.♦ Pioneered concept of “Leading with Ethnic Insights”, ensuring understanding and application of ethnic consumer perspective in every aspect of marketing. ♦ Leveraged multi-year partnerships with NFL, World Cup, DreamWorks, Disney, etc.

Chicago, Illinois, Us

Led business, brand and marketing plan development, and defined product, pricing and platform initiatives based on emerging consumer trends, core brand equities and ethnic insights. Led team of 120 marketing and insights professionals, as well as staff from 8 national agencies. Oversaw $450M national media spend. Reported to the Chief Marketing Officer.♦ Generated 22% growth in sales, 11% jump in customer visitation, 23% improvement in cash flow, and 10% increase in market share. ♦ Revitalized core brand equities and added ~$450M in incremental revenue by launching “improved” products ♦ Reintroduced iconic marketing campaigns with contemporary, relevant variations.♦ Introduced numerous menu additions and expanded breadth of branded value platform which added $300M in incremental revenue.

Chicago, Illinois, Us

Joined the national leadership team, and assumed increasingly levels of oversight during a period of business change and C-suite leadership transitions. Introduced new products, reformulated/repositioned existing products, and changed pricing and promotions around lifestyle consumer segments. Built and led team of 20 professionals and 8 national partners, and managed $200M budget.♦ Led numerous customer-driven initiatives, which transformed the business and brand. ♦ Achieved all-time highs in all key financial measures, growing sales 7%, customer visitation 4% and market share 5%.♦ Spearheaded design of new product platform, which added $400M in incremental revenue ♦ Launched and sustained a national, branded “value” platform generating ~$500M in annual revenue since inception in 2002.♦ Structured and managed corporate sponsorships of the Olympics, NBA, NASCAR♦ Optimized key relationships with Kobe Bryant, Tony Stewart, and Venus and Serena Williams.

Chicago, Illinois, Us

$4.2B division ♦ 125K employees ♦ 2.5K locations in 13 states ♦ 500 owner operatorsSelected to join an 8-member executive leadership team to plan and execute a comprehensive business transformation initiative. Designed new long-range strategic plans, and led change management, people engagement and customer value creation initiatives. Held responsibility for a 20-member team and oversaw $100M budget. Reported to Division President.♦ Played prominent role in transforming the division from the worst to the best performing division nationwide, leading the US in all key growth metrics: 12% in sales, 15% in operating income and 6% in customer visitation.♦ Set the tone and created the energy behind a new vision through active involvement in business planning, franchise/operator relationships, and customer-centric marketing strategies. ♦ Translated multi-cultural/specialty consumer analysis into segmented marketing strategies to capitalize on the growth of the Hispanic population. Designed/launched in select markets 10+ new products for the Hispanic consumer, which drove a 2%+/- increase in incremental sales represented $50M in annual revenue.

Chicago, Illinois, Us

Grew revenue responsibility from $100MM to $5B through progressive promotions in different geographies throughout McDonald’s USAZone Manager/Director – Midwest and Western Zones |1996 – 1997Manager/Senior Manager – Chicago Region | 1993 – 1995Supervisor/Manager – Indianapolis Region |1989 – 1992♦ Progressed on the fast track to become a highly visible regional leader. Leveraged fundamental business-building approaches and forward-looking strategies that at the time were contrary to a national model of short-term, quick hit initiatives. ♦ Ranked #1/#2 among peer regions for revenue, profit and market performance, and drove consistent year-over-year growth.♦ Partnered with 500+ owner operators, and empowered autonomous organizations to adopt disciplined approaches and proactive solutions that met/surpassed customer expectations and advanced business success.♦ Authored white papers and executive summaries that clearly delineated business roadmaps, underscored marketing philosophies, and became the benchmark of excellence on a national scale.

Formerly a division of food manufacturer, Pillsbury ♦ Acquired by UK-based premium spirits business, Grand Metropolitan (Diageo) in 1988Drove strong business growth across the greater Chicago metro area through consumer-centric marketing strategies that leveraged the company’s core brand equity and product offerings.

Formerly diversified food/beverage company. Now part of #3 carbonated beverage business in North America, Dr. Pepper Snapple GroupForged the corporation’s first International Motor Sports Association alliance. Partnered with area bottlers, distributors and retailers on innovative promotions that created significant energy and activation.

Ranked among Top 500 players in the world in 1985, and traveled across the US and Europe competing in 75+ annual events