Entrepreneurial music industry leader and general manager with highly developed strategic and leadership skills gained in a variety of music related corporate and start-up environments. Founder and MD at BizzAudio, an innovative and disruptive digital background music service that provides leisure, retail and hospitality businesses with expertly curated sector-specific music playlists without the expense of blanket PRS/PPL licenses.Previously:- CEO Audencis Ltd a PRS/PPL exempt, fully managed music solution for retail and hospitality multiples sold in 2019. Directed sales operations, music licensing, strategic partnerships, software development and strategy.- Managing Director at Firebrand Live Ltd Europe's larges independent music merchandiser servicing music artists, entertainment brands and music festivals with merchandising and licensing services. Clients ranged from Muse, Take That, Oasis, to Isle of Wight, Reading, Creamfields, Benicassim, Latitide Festivals- Futures (Bus Dev) Director at Sony BMG Music Entertainment - acquiring and exploiting non-recording rights from Sony BMG artist clients.- Sales Director at BMG UK Ltd- Business Unit Director at W H Smith Ltd - re-engineered and streamlined the supply chain to improve stock control and associate shrinkage costs. Revamped the DVD offering and rationalised music ranges. - Marketing Director / Commercial Director at Virgin Retail Ltd- Marketing Manager & Head of Buying at Our Price Music Ltd.Specialties: Strategic business development, Business planning & organisational development for start-ups and expanding businesses, Music / entertainment marketing & image-rights exploitation, Brand development, Retail, E Commerce & digital marketing, team building, software development, music licensing.Strategic, commercial, inventive, energetic, passionate.