Neil Brimacombe Email and Phone Number
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Consumer Rock International is headed up by Neil Brimacombe, a veteran in the FMCG sector with 30 years of Blue chip strategic and operational management experience in managing branded consumer goods entities across multiple geographies. Neils category experience spans Food, Beverages, Agri-processing, Home /Personal care, and Babycare. He cut his teeth in Unilever, rising from graduate marketing trainee to Laundry Category leader for the Africa Business group. During this time he worked on several global projects across SSA, W. Europe, and Latin America. In 1999 he took up the role of Confectionery marketing director for Tiger Brands Ltd, and later in 2002 was appointed divisional MD. Neil was appointed to the Tiger Brands Board of directors in 2009 In 2010 he took up the role of Tiger Brands business executive for their International operations in Africa and South America, with domestic responsibility for their Homecare, personal care and Baby care divisions being added to this in 2013. Neil resigned from Tiger Brands in Jan 2017 to set up Consumer Rock Int (Pty) Ltd, a boutique and specialist FMCG Management Consulting entity with an emphasis on helping FMCG companies realise and optimise their Africa growth ambitions. Neil Has served on the boards of many of the continents giants in FMCG, including Tiger Brands in South Africa, Chococam in Cameroon, Deli Foods and UAC foods in Nigeria, Carozzi in Chile and Peru, EATBI in Ethiopia, Haco in Kenya, and National Foods in Zimbabwe.
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Managing Director: Aldor AfricaAldor Africa Oct 2024 - PresentCity Of Johannesburg, Gauteng, South Africa
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Managing DirectorConsumer Rock International Feb 2017 - PresentJohannesburg Area, South AfricaA specialist FMCG Strategic advisory and management consulting entity with an emphasis on the Africa geography. Consumer Rock International’s philosophy is that the consumer and associated insight should be the bedrock of any FMCG business strategy and consequently emphasise its strategic significance throughout the extended value chain:1. Business strategy into action – category to brand2. Route to market development3. Innovation/NPD and execution4. Skills and competencies development5. Business process to enableNeil works with a number of South African based clients who have a sub-Sahara African ambition in identifying relevant country and category priorities. He assists and advises in bringing them alive both organically and inorganically.Neil was also appointed to the Board of Taste Holdings Ltd, as a Independent Non-executive director, Feb 2018. -
Chief Executive OfficerSpc Global Ltd Jul 2023 - Oct 2024Melbourne, Victoria, AustraliaNeil is the CEO at SPC Global Limited and a veteran with over 30 years experience in FMCG having worked across Europe, Latam, and Africa in various senior executive strategic and operational roles. Neil is leading this world class business of market leading, heritage Australian brands. At SPC we are helping to feed Australia, and soon the world, through our promise of better food for the future. -
Business ExecutiveTiger Brands Jan 2011 - Feb 2017Johannesburg Area, South AfricaWithin this role Neil drove Tiger Brands offshore ambitions, with a strategic emphasis on Africa. He developed and aligned Tiger Brands Group on African International strategy & resource allocations, while identifying and executing against the Africa M&A strategy. Neil led the turnaround strategy for Langeberg & Ashton Foods, as well as HPCB (Home, Personal Care & Baby). Countries of focus during this time were: Nigeria (Deli Foods, UAC Foods)Kenya (Haco Industries)Ethiopia (EA Group) South Africa (Davita)Neil’s centre of attention for key African operations during this time was on the following areas:Facilities upgrades.New category entries to drive growth.Upskilling of in-country resources.Implementation of best practice: governance standards, continuous improvement, route to market/distributor management, innovation and a high-performance culture.Driver of regional exports programs.Implementation of geo-mapping to expand the outlet universe.Channel segmentation and novel cost to serve approach to drive market penetration.Sustained business turnaround through leadership change, quality, efficiency, yield programs, margin/mix, customer service, innovation, significant capital spend and facilities upgrades. -
Business ExecutiveTiger Consumer Brands Ltd. Mar 2008 - Dec 2010Johannesburg Area, South AfricaNeil held Executive responsibilities for the Tiger Brands Consumer Brands Division. His focus was on driving a cost conscious culture into individual divisional businesses, in order to prepare them to compete globally. He successfully initiated the new PED (profitable expanded distribution) as a growth driver program.In the wake of significant margin pressure and to compete against lower-priced imports, Neil led the following cost savings initiatives:The collapse of Beverages and Snacks & Treats logistics and outbound into Groceries / HPC with the Imperial Group partnership. Mergence of Home and Personal Care Division into a single operating entity. The Collapse of separate beverages finance and administration into Confectionery and created a finance shared services platform.Transition of OOH, Confectionery, Beverages ERP’s with Oracle.A significant range rationalisation exercise in Value Added Meats to remove unacceptable margin brands.An extensive annualised saving through a five-year term deal negotiated with Nampak on tin cans. -
Managing ExecutiveTiger Brands Oct 2003 - Feb 2008Johannesburg Area, South AfricaAppointed to Tiger Brands executive committee in October 2005, Neil’s Managing Executive role meant he was given executive responsibility for additional business within Tiger Brands. He was the Chair of the Confectionery Industry Association, in a bid to shut down illegal confectionery imports. He did significant value chain re-engineering to remove noteworthy annualised business cost in order to match global best practice standards.During Neil’s time in this role, he achieved record market shares across all his categories. This included record volumes, sales, EBIT and operating margins. In 2006 Neil led the successful acquisition Nestlé sugar confectionery business and Bromor Foods (Beverages) from Cadbury Schweppes PLC. In 2007, after record operating margins of Dairybelle in 2006, Neil led the successful disposal of Dairybelle to Standard Bank private equity.
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Managing DirectorBeacon Sweets & Chocolates (Pty) Ltd Oct 2000 - Oct 2003Johannesburg Area, South AfricaNeil led the Beacon Executive team to deliver the annual operating plan. His responsibilities included company turnover, the full staff complement, factory sites, Distribution centres and sales offices. He was also a member South African Chocolate and Sweets Manufacturers Association.During this time Neil accomplished the following:EBIT growth which was in market volume decline.Share gains in Sweets and Chocolates.Significant progress in transformation efforts.Delivered record innovation levels to achieve new benchmarks.Played a leading role in the new demand management thinking in broader Tiger brands business as well as in the Tiger Foods consolidation efforts.
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Marketing DirectorBeacon Sweets & Chocolates (Pty) Ltd Dec 1999 - Sep 2000Johannesburg Area, South AfricaAs Marketing Director, Neil Transformed the business culture to consumer based thinking. He developed and rolled out new innovation processes for Beacon, which were also later rollout to Tiger Brands. Neil developed aggressive new category and brand development strategies. He re-defined business with new degrees of freedom and identified several commercially attractive adjacent category opportunities. During this time he also identified and lead the culling of non-value-adding brands and product tail.Success during this period was an impressive company profitability turnaround and substantial savings achieved through ambitious cost-effective efforts. Notable progress was made in department technical marketing skills and competencies development. The rate and impact of innovation was upped resulting in an increase in Net Sales and a momentous cultural transition in business, where the team learned to win again.
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Marketing Manager / Laundry Category LeaderLever Ponds (Pty) Ltd Apr 1997 - Dec 1999Johannesburg Area, South AfricaNeil’s role was to evolve the laundry strategy and re-define the Category. He piloted brand archetyping as a leading edge tool to create breakthrough advertising. He was a member of both the Advertising Standards Authority of SA and on the Advertising Properties Committee. Neil spent extensive time in South Latin America and Europe understanding behaviour, approaches, best practice responses and alternatives to draw likely South African entry strategy conclusions. He implemented the ‘Top Clean’ International Brand Team (IBT) rollout plans in Africa operations (SA, Malawi, Kenya, Ivory Coast, Ghana, Zimbabwe, Uganda, Tanzania) and was part of the leadership. In this role Neil achieved record brand performance and grew trading contribution extensively.
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Marketing Manager / Personal Wash Category LeaderLever Ponds (Pty) Ltd Sep 1995 - Mar 1997Johannesburg Area, South AfricaNeil led the Personal Wash multi-functional team who were responsible for development and implementation of business strategy. He assisted with the turnaround of category profitability which was achieved through focus on value added innovation on key profitable brands and due to an ambitious cost effectiveness plan. He developed a consumer driven segmentation model for category and increased share gains.
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Trade Category Manager: Oils & Dairy FoodsUnifoods Jan 1994 - Aug 1995Johannesburg Area, South Africa -
Marketing Trainee To Senior Brand ManagerElida Ponds (Pty) Ltd Jan 1988 - Dec 1993Johannesburg Area, South Africa
Neil Brimacombe Skills
Neil Brimacombe Education Details
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University Of South Africa/Universiteit Van Suid-AfrikaMaster Business Leadership (Mbl) -
Bachelor Of Commerce - Bcom (Hons)
Frequently Asked Questions about Neil Brimacombe
What company does Neil Brimacombe work for?
Neil Brimacombe works for Aldor Africa
What is Neil Brimacombe's role at the current company?
Neil Brimacombe's current role is Managing Director: Aldor Africa.
What is Neil Brimacombe's email address?
Neil Brimacombe's email address is ne****@****nds.com
What schools did Neil Brimacombe attend?
Neil Brimacombe attended University Of South Africa/universiteit Van Suid-Afrika, University Of Kwazulu-Natal.
What skills is Neil Brimacombe known for?
Neil Brimacombe has skills like Customer Insight, Fmcg, Strategy, Strategic Planning, Trade Marketing, Brand Management, Shopper Marketing, Brand Architecture, Marketing Management, Marketing Strategy, Brand Equity, Forecasting.
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Neil Brimacombe
Melbourne, Vic
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