Working closely alongside a team of project managers and strategists whilst mentoring fellow designers and freelancers and leading the charge with creativity for the Whitbread franchise. Implementing better practices to help make the workflow more productive and working closely with the Creative Director on delivering striking campaigns across all Whitbread brands. Taking briefs and briefing work to other creatives from concept to the finished article. A strong emphasis on the craft of all creative, maintaining an exceptional level and consistency across all brands: leading team huddles and a strong voice in management meetings.- Day-to-day clients: Bar + Block, Beefeater, Brewers Fayre and Whitbread Inns. - Providing outstanding creative output on branding, brand guidelines, brand strategy, campaigns, digital, print and social media.- Creative Lead and Brand Guardian across all four of the Whitbread brands by offering expertise on brand and brand strategy, thinking conceptually and designing smart on all output whilst maintaining exceptional craft, not to mention consistency.

A lot goes into helping insurance businesses stand out and grow strong. Free was impressed that I could think differently and outside the box to answer challenging briefs. Working closely with the Creative Director, it was essential to not only deliver on the output but push boundaries. With a big emphasis on digital output, it was about thinking cleverly for print-based projects. - Creating cutting-edge UI/UX websites in Xd for more advanced insurance businesses and boundary-pushing from the norm. - Thinking differently with print-based projects so clients get the wow factor not just through design but also the finished output. - Providing outstanding creative output on branding, brand guidelines, brand strategy, campaigns, digital, print and social media.

Stewarded full design project lifecycle, including pitching, concept development, design, and printing. Engaged a broad range of clients in developing and refining visual branding strategies. Led teams of designers, copywriters, and front-end developers to produce visual elements and marketing collateral. - Coached and mentored design team in enhancing graphic design strategies and managing studio workload. - Delivered professional-grade advertising, branding, and campaign collateral for clients such as Beaufort Park, Berkeley Homes, Gold Care Homes, Hilton Global, Segro and Taylor Wimpey. - Provided outstanding creative leadership while working with a broad range of agencies, including Bigkid Agency, Hunter Design, and Vizolution.

Crafting big ideas and implementing them with a vast array of integrated digital and offline services. Creating powerful marketing campaigns that spill into the big, wide world and connect with the intended target audiences.- Working on numerous pitch work to win new business. This includes: brand creation, brand strategy, billboards, brochure layout, campaigns, digital, newspaper adverts and social media. - Idolisation of name ideas for different sites. - Devising different seasonal campaigns.

Directed significant rebrand effort for a leading FinTech company. Devised comprehensive campaign strategies for distribution across web, social media, and video platforms. Led internal meetings to devise creative brand strategies. Contained costs and maximise impact through effective budget management and vendor negotiations. Steered design team through daily workload to meet project benchmarks and deadlines.- Led the charge to define Vizolution’s key brand message and visual style; engaged stakeholders in locking in iconography and illustration guidelines.- Enhanced brand cohesion by transforming London studio decor to match established visual styles from brand rollout.- Expanded creative capacity by travelling to manage and mentor designers and developers around the world.

Freelance Designer

Creative Director for this traditional design and communications agency with a successful reputation for producing considered, creative marketing solutions for the property sector.My key responsibilities included:- Directing all creative which included; creating brand identities and engaging campaigns.- Managing teams of designers which included; middleweight, senior and freelancers.- Overseeing projects and performance.- Organising team one-to-ones. - Leading regular design team and stakeholder meetings.- Successfully leading and winning creative pitches and delivering design presentations. - Managing all non-creative aspects of projects incl. budgets, reporting, costs and resource.- Raising the bar, defining the overall project, providing valuable creative input and solutions.

Helmed start-to-finish creative efforts of designers, copywriters, and freelancers to execute full brand stories and identities. Pitched ideas to client companies and developed creative strategies to meet project specifications. Generated high-impact video messaging through storyboarding and animation direction. Allocated project budgets, tracked costs, and delivered reports to clients and senior leadership.- Cultivated outstanding creative team by conducting interviews, hiring promising candidates, and developing in-house talent.- Directed total rebrand for Kent-based branding and digital agency; set visual identity across advertising collateral, internal templates, interior design, logo, marketing, mobile, signage, social media, website, and stationary.- Produced outstanding visual and branding content for clients such as Hilton Global, DreamWorks, Rocksalt, Shepherd Neame and Smokehouse.

Reporting to Director Level of this leading London branding and digital agency, my responsibilities included:- Leading branding projects, creating brand identity, brand story ensuring design and execution- Leading digital design projects from concepts through to finished execution- Managing teams of freelancers and designers, overseeing projects and performance- Developing client relationships, leading pitches and delivering design presentations- Understanding needs and creating solutions in line with brand identities and guidelines- Managing key clients incl. Aspire, Müller Rice, Next, Vue Cinemas, npower and Ladbrokes- Overseeing website design and build projects - Managing all non-creative aspects of projects incl. budgets, reporting, costs and resource- Delivering briefs, defining the overall project and providing hands-on, creative input - Acting design manager in the absence of the Design Director- Brand ambassador helping build the agency’s reputation for excellence, quality and innovationAchievement: pitched to the board, won and led the complete rebranding project for 4MAT. Creating a full brand story and delivering a new brand identity for every aspect of the agency's presence incl. logo, video, brand guidelines, packaging, stationery, website, mobile, interior design and signage

Working for a top London branding and digital agency.

Creating designs for physical and digital platforms incl. advertising literature, branding, collateral materials, editorial, corporate communications, marketing, packaging and websites. Working freelance with a range of leading agencies, gaining varied experience, my responsibilities included:- Creating and producing brand concepts from initial brief to a finished article- Private and corporates e.g. Papa Johns, Phillips, Starbucks and Virgin Media- Leading multiple con-current design projects- Overseeing progress, client communications and creative outputs- Managing creative teams to ensure and improve the design quality and results- Researching trends in design, visual branding, logo concepts and technological developments- Overseeing hardware and software procurement, supplier relations and resource management- Building and maintaining relationships with clients- Providing all-round support throughout the project length

Developing creative concepts for branding, catalogues, brochure, editorial, email, website and POS material. Reporting to Creative Director, supporting all brands of this major UK Retailer, my responsibilities included: - Managing a team of six designers and digital front-end web-tech- Managing high-volumes of design projects- Leading product briefings and design meetings- Leading brainstorming sessions with stakeholders, combining research and analysis- Creating distinctive changeable POS branding for each Group brand- Producing window displays, swing tickets, woven labels, signage and events- Developing the company website from concept to go-live delivery