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Neil helps grow brands and businesses into customer obsessed, revenue powerhouses in a rapidly shfiting world where ‘speed to relevancy’ wins.Notable track record accelerating profitable revenue and maturing operations as CMO, CPO, GM & founder includes - Delivering the fastest growing, most accretive brands in Marriott’s history, growing revenues to $240M 12 mos and launching on three continents in 18 mos- Revitalized SaaS offering with -600% net margin, 80% churn, negative CTLV/CAC; set path to 50% net margin, 12% churn, CLTV/CAC > 3 via segmentation, pricing, product, design, biz/ops, messaging & GTM transformation- Built revenue operations for PE-backed Revel and propelled annualized sales to $67MM from $0 and achieved 47% more revenue per customer relative to competitive offerings - Transformations at PE-backed Delos to ‘fast, relevant & profitable’ and Marriott to ‘big, fast & relevant’ - Commercial impact across work portfolio exceeds $2B incremental annual revenue. In a nutshell, he1. Grows focus on customers who build business2. Cracks the code on driving purchase and engagement to accelerate growth in customer portfolios3. Puts customer experience at the heart of operating models 4. Brings an understanding how to build high-growth services that create value, improve livesLEADERSHIP:Nurtures an extraordinary sense of curiosity and creative competitiveness, an obsession with customer experience, a founder’s mindset and insurgencyProductively partners across highly matrixed enterprise to drive results - positively and effectively leading, collaborating and influencing from every direction - with a high level of autonomy and without dominatingBuilds enabling infrastructure to propel leaders, teams and enterprise into more vibrant versions of themselves – so they can grow with purpose, constantly transform & impact the worldEXPERTISE:CRACKS CODE ON DRIVING PURCHASE & ENGAGEMENT and drives coordinated action across the customer journey to deliver product they’re likely to buy and personalized services, offers & messages likely to engage IGNITES GROWTH REVOLUTIONS, setting growth strategy, strengthening commercial effectiveness, revitalizing product/service portfolios, scaling new ventures & embedding new permanent enterprise growth capabilitiesARCHITECTS & DELIVERS TRANSFORMATIONS that unlock new revenue streams, strengthens a brand’s relevance for a new generation of customer and propel enterprise into a customer-obsessed, creatively competitive version of itself
Madness & Measure (Growth & Transformation Studio)
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Managing PartnerMadness & Measure (Growth & Transformation Studio) Jul 2019 - Present80% of brands think their customer experience is the best, yet only 8% of their customers agree. I work with teams, leaders and enterprise to resolve this relevance gap, helping shape and implement product, service and growth strategies to meet the needs of a new future and drive impact and value to business. Current focus on micromobility, more reliably accurate predictive insights, strategic health & wellbeing and high performance hospitality brands and operating models
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Chief Product Officer & Head Of Customer Experience (Connected Health / Wellness Real Estate)Delos Feb 2021 - Apr 2023New York, New York, UsLed Delos’ product function and its transformation to a product operating model for building its tech-powered products and accelerating profitable growth. Built new function comprised of behavioral scientists, business strategists, operations leaders, product designers, experience strategists, copywriters, scientists and engineers. Set vision and executed strategy to add $200MM / year incremental revenue, reduced wasted efforts on the wrong bets, costly misalignments and product mistakes in excess of $10 million per year and accelerated growth across 3 horizons. Reported to President & COO. -
Vice President, Customer Experience Design & Innovation (Corporate Venture Studio)Marriott International Nov 2017 - Jun 2019Bethesda, Md, UsCo-founder & launch CXO for Marriott’s All Inclusive business; developed breakthrough digital marketplace platform to transform the digital experience for Marriott Bonvoy guests and to reimagine how our guests interact with Marriott; transformed capability for Marriott to stay ahead of customers rather than fast follow them, mitigate competitive disruption and accelerate growth in value of Marriott’s customer base; and grew ‘portfolio of bets’ to deliver $400M incremental EBITDA and target enterprise CAGR. Reported to Global CXO. -
Head Of Brand & Marketing, Ascend Hotel Collection (Travel Commerce)Choice Hotels International Nov 2014 - Jul 2016North Bethesda, Maryland, UsRestored flagging $200 million, 100-unit Ascend brand to differentiated, fast-growth challenger in upscale category and engine for 40% incremental enterprise value growth. Recovered 50% share premium & 25% preference lost, worth NPV$60M. Achieved 25% YOY growth in deals & 170% deal value for $NPV11M. Cut opening times 30% for NPV$33M. Built high-value upscale hotel owner base with service for mid/economy owners. Reported to SVP, Upscale Brands -
Vice President & Chief Marketing Officer, Resort DivisionRevel Entertainment (Retail, Dining, Entertainment, Spa, Resort) Jun 2011 - Aug 2013Cash leisure segment launch leader & resort division CMO for Revel, a PE-backed, new-to-market $2.4 billion, 6.3 million ft2 lifestyle entertainment destination. Achieved $67 million in revenue, 20% market share, +35% new-to-market customers, 47% more revenue per customer. Built 60% high-end leisure in 90% low-end gaming market. “Top 10 Resort & Foodies Destination”. Reported to CMO & COO; 5 direct reports, +100 in-directs. Exited with financial change-in-control -
Gm & Global Brand Leader, Autograph Collection (Co-Founder)Marriott International Jul 2009 - Jun 2011Bethesda, Md, UsCo-founder of corporate venture that is fastest growing, most accretive and transformative brand in Marriott’s history. Responsible for brand and business design, launch and global growth. Achieved 180-day launch, 23 conversions and $230m revenues in Y1, 15% higher guest sat, 40% more share of highest rate segment. Built 40-hotel, $400m backlog with historic Marriott B2B rejectors, scaled to 3 continents. Reported to EVP, Global Brand Management -
Vice President, Global Brand Strategy & Innovation - Full Service BrandsMarriott International Oct 2006 - Jun 2009Bethesda, Md, UsRevitalized global $10B, 650 property full-service category (incl. Marriott, Renaissance & JW Marriott brands) facing declining preference, share: (1) Put ill-defined $600M JW Marriott brand on path to 100%-unit, revenue growth; (2) shifted tired meeting operator to $4B differentiated leader; (3) won back 20% defectors from $2B Renaissance brand; (4) accelerated shift in enterprise operating model. Reported to EVP, Global Brand Strategy & Innovation. -
Coo & Member Of Board (Co-Founder)Design That Matters Jan 2002 - Jul 2006Redmond, Wa, UsCo-founded and grew award-winning product design & innovation firm (continues as a going concern) that develops low-cost, easy-to-use medical technologies for and with the poor in developing countries, e.g. infant incubators, UV therapy, IV drips. Achieved devices now in use or in trials in over 20 developing countries. Built biz model flywheel highly efficient at multiplying investor capital; operating model delivers high service levels for pennies on the dollar -
Manager, Brand CommunicationsEstara Inc. Oct 2000 - Aug 2001UsVenture-backed start-up acquired by NASDAQ: ARTG -
Newsroom Editor & Sr. ReporterDow Jones Jun 1995 - Feb 2000New York, Ny, Us
Neil Cantor Skills
Neil Cantor Education Details
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Mit Sloan School Of ManagementMba -
Cornell UniversityInternational Relations -
Landon School
Frequently Asked Questions about Neil Cantor
What company does Neil Cantor work for?
Neil Cantor works for Madness & Measure (Growth & Transformation Studio)
What is Neil Cantor's role at the current company?
Neil Cantor's current role is I help incumbents and insurgents grow with purpose, constantly transform and impact the world | Global Brand Leader, Founder, Advisor | CMO/CPO | Growth Ops Builder | Digital, Product, CX, Innovation, Transformation.
What is Neil Cantor's email address?
Neil Cantor's email address is ne****@****los.com
What is Neil Cantor's direct phone number?
Neil Cantor's direct phone number is +124060*****
What schools did Neil Cantor attend?
Neil Cantor attended Mit Sloan School Of Management, Cornell University, Landon School.
What are some of Neil Cantor's interests?
Neil Cantor has interest in New Ventures, Job Inquiries, Getting Back In Touch, Interested In, Consulting Offers, Reference Requests, Career Opportunities, Expertise Requests.
What skills is Neil Cantor known for?
Neil Cantor has skills like Strategy, Integrated Marketing, Brand Development, Marketing, Leadership, Marketing Strategy, Start Ups, Strategic Partnerships, E Commerce, Entertainment, Business Development, Sales.
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