The Cassie Partnership is an Organisational Behaviour Consultancy.We close the gap between vision and purpose & the behaviour of key management in large organisations such as Daily Mail Group Trust, Pfizer, LCH.Clearnet, Ocean Outdoor, PA Consulting, WPP & Interbrand.Our impact is upon employee engagement, alignment, interdependence, productivity and personal accountability. We do this by unleashing the human potential of the key people, forging a link between their purpose and the purpose of… Show more The Cassie Partnership is an Organisational Behaviour Consultancy.We close the gap between vision and purpose & the behaviour of key management in large organisations such as Daily Mail Group Trust, Pfizer, LCH.Clearnet, Ocean Outdoor, PA Consulting, WPP & Interbrand.Our impact is upon employee engagement, alignment, interdependence, productivity and personal accountability. We do this by unleashing the human potential of the key people, forging a link between their purpose and the purpose of their organisation. As ESG becomes critical to organisations' reputation, risk management & performance (both short & long term) we ensure it becomes ingrained in the DNA of the business rather than simply being - & seen to be - a tick box exercise. Show less

Converting Purpose into aligned, interdependent, accountable behaviour that transforms the value & performance of organisations.Delivering the Soul System from Building Corporate Soul to make soulless companies a thing of the past.

Babingtons Blends is the latest venture in the history of Babingtons which began when Babingtons Tea Rooms were founded in Rome in 1893.To this day, Babingtons is still owned & ledby descendants of the founders - RoryBruce & Chiara Bedini. The world has been coming to Babingtons for over 125 years, and Rory and Chiara's vision forBabingtons Blends is to take Babingtonsto the world.Babingtons Blends has launched its range of premium, ethically sourced and produced… Show more Babingtons Blends is the latest venture in the history of Babingtons which began when Babingtons Tea Rooms were founded in Rome in 1893.To this day, Babingtons is still owned & ledby descendants of the founders - RoryBruce & Chiara Bedini. The world has been coming to Babingtons for over 125 years, and Rory and Chiara's vision forBabingtons Blends is to take Babingtonsto the world.Babingtons Blends has launched its range of premium, ethically sourced and produced teas in the UKthrough a combination of online, retail and wholesale channels. We will differentiate ourselves by selling not tea, but "the unique Babingtons experience and story in a cup".www.babingtonsblends.com Show less

I was responsible first in the UK then globally for transforming the strategic reputation of the agency so that it was seen as the leader in its category.

I was responsible for delivering breakthrough strategies leading to breakthrough campaigns that drove brand performance on accounts such as Cadbury, Holsten, & The Post Office.

I worked on the Guinness, Shell and Lucozade accounts.