Neil Farquharson Email & Phone Number

Idaho Falls, ID, US

Frisco, TX, US

Frisco, TX, US

ConectUS is one of the Americas largest master distributors of Verizon Services. We are a Nationally Recognized Master Dealer for Verizon Wireless, Verizon Fios, Frontier Communications, and Vivint Smart Home Security.We are on-boarding new dealers and have great opportunities for dealers to earn top commissions on all the products above.

Richardson, Texas, US

Lectures in several Marketing subjects to undergraduate students. Currently focusing on marketing analytics, visualization, presentation techniques, and monetizing online activities. Also, applying modern project management techniques to upgrade and measure lead-generation activities.

Bangalore, Karnataka, IN

Addision, TX, US

• Maximized the effectiveness of social media, organic SEO, pay per click advertising and targeted email campaigns, to generate new sales leads and interest in our brands. Analyzed results, and adjusted for maximum ROI.
• Managed three brands, marketed across the domestic U.S. to generate sales leads.
• Curated assets, managed the content calendar, responded to emerging news (new jacking), and wrote content for publication.
• Controlled marketing budgets.
• Identified and segments target audiences for multiple email campaigns.
• Managed organic SEO, by utilizing blogs, Google MyBusiness, Twitter, Facebook, YouTube, Instagram and LinkedIn.

Plano, TX, US

• Oversaw traditional and digital marketing activities, external and internal communications, brand management and strategic leadership for messaging and brand governance.
• Identified and segmented target audiences and positioned highly targeted value propositions.
• Represented the organization at all levels and to all audiences, including live in-person presentations, live webinars, and live or recorded video.
• Hosted meetings and represented the business to analysts. Consulted on methods for net-new customer acquisition. Assisted with business forecasts, budgets and planning.
• Curated assets, supervised marketing campaigns, and managed projects that maximized the ROI of marketing dollars. Wrote or commissioned collateral assets for multiple channels: blogs, brochures, web pages, video.
• Controlled marketing budgets. Managed change: introduced project management best practices for marketing.

Dallas, Texas, US

• Social media writer, collateral/asset writer, and spokesperson for technical and product related topics.
• Regularly presented to audiences of 30 to 500.
• Lead blogger and content writer for technical and non-technical collaterals and social media, video presenter and webinar host. Interviewed subject matter experts.
• Managed publication content calendar. Monitored media for relevant news for participation. Corporate communications, employee communications, press releases.
• Developed series of short technical videos using animation and live whiteboarding to be used on social media.
• Increased social media presence by 30% per year by writing entertaining promotional blogs, participating on discussion boards and big-five business-friendly social sites.

Hickory, North Carolina, US

• Developed communications strategies for large portfolio in B2B environment.
• Curated or wrote all content for relaunch of one fifth of the corporate website.
• Managed communications calendar. Developed and delivered effective value propositions. Managed the brands. Developed and directed marketing programs while controlling budgets.
• Channel partner management, including content for partner portal.
• Developed messaging and tool kits. Led sales team training. Managed and hosted webinars and videos.
• Directed digital and automated marketing. Utilized Marketo to automate nurturing prospect nurturing campaigns.

Espoo, Southern Finland, FI

• Promoted to independently manage the marketing for a major product portfolio that generated $600 million a year and covered the U.S., Canada, and parts of Central America.Subject matter expert customized marketing.
• Positioned the portfolio to hold steady despite a shrinking market.
• Simplified previously complicated marketing collateral to resonate more with a less-technical audience, and trained presenters to make their messages memorable, clear, concise, credible, and easy to comprehend.
• Neutralized a hostile situation with a sister division by identifying marketing terminology they viewed as disparaging to their product offering and then creating new marketing collateral that demonstrated the optical.
• Spearheaded and produced a highly successful internal training event training 350+ people annually in person.

Master Of Business Administration (M.B.A.)

Bachelor Of Engineering With Honors*, Electronics & Electrical Engineering