Neil Kessler Email & Phone Number

Dallas, Tx, Us

Birmingham, Alabama, Us

Birmingham, Alabama, Us

Birmingham, Alabama, Us

Birmingham, Alabama, Us

Promoted to drive overall marketing strategy for U.S. operations while retaining accountability for U.S. and overseas communications and all previous responsibilities of last 2 roles. Additional responsibilities include: aligning marketing with sales, customer segmentation, and national account planning and management. Manage 8-member team and +$1.5M budget. *Grew market share during period of declining sales by recognizing and quickly capitalizing on customers’ shift in buying process towards consolidation of wholesale broker relationships.*Led RFP response process resulting in selection as approved wholesale broker for nearly 20 retail agencies. *Created regional directors of business development to bridge gap between sales force and middle/regional managers within national accounts, resulting in increased submissions and sales calls.*Streamlined and accelerated goal setting/budgeting process while improving forecasting accuracy by creating step-by-step online budgeting tool that provided all essential sales data.*Developed sales enablement technology platform that gave sales force on-demand, self-service access to customizable sales presentations, whitepapers, reports, and other relevant collateral.Impact: Grew national account sales by +14% ($22M) in 2009 over previous year compared to average customer growth rate of -1%.

Tapped by company to develop and execute corporate strategy that aggressively enhanced sales and marketing efforts to combat softening market. Retained previous role’s responsibilities while expanding scope to include marketing/sales metrics, customer files and intelligence, lead generation, sales training, and organic growth.*Built top-notch, 3-person team to deliver marketing services aligned with sales objectives.*Implemented national customer intelligence initiative that provided actionable sales leads for brokers to overcome challenges of soft market. *Developed customized sales-focused CRM system that heightened quality, collaboration, and effectiveness of sales force while providing management visibility into sales activities and pipeline.*Led cross-functional team to define company’s KPIs and IT team to develop business intelligence dashboard system that gave sales force and management insight into sales performance. *Developed and executed multi-faceted lead generation and nurturing program that kept pipeline full and led to expansion of current sales force.Impact: Generated $60M in organic sales growth and $117M in last 3 years by creating and executing strategy for hiring, training, and development of next generation of sales force.

Promoted to newly created position to drive marketing communications in U.S. and overseas, and secure buy-in from skeptical executive and field leadership. In charge of all sales collateral, email marketing, websites, public relations, social media, internal communications, and event planning. *Rolled out seamless renaming/rebranding initiative that was embraced by field sales leadership (firm’s major stakeholders). Won AAMGA advertising award for name change introduction concept.*Devised “broker brand” communication strategy that used multiple channels to build the one-to-one relationships between brokers and their customers, ultimately driving sales and generating ROI.*Launched company brand name in 16 countries in 24 months, gaining meaningful worldwide recognition.*Built top-performing marketing communications team from scratch that achieved exceptional results.Impact: Obtained funding and built out team by devising strategies that mapped to the objectives of executives and field sales reps. Transformed firm’s low-end image into highly professional brand.

Raised over $1M in 10 months to win 3 elections, including 8-way primary against self-funded billionaire and son of sitting congressman.

Missouri, Us

Hired for one-year position to redraw state’s political boundaries on newly Republican controlled Senate’s behalf within Voting Rights Act compliance. Restructured district fairly to withstand legal challenge.

Juris Doctor

Strategic Sales Management

Certificate In Accounting & Finance

Bachelor Of Journalism, Advertising