Neil Gains

Neil Gains Email and Phone Number

Managing Partner @ TapestryWorks
Bangkok, TH
Neil Gains's Location
Bangkok Metropolitan Area, Thailand
Neil Gains's Contact Details

Neil Gains personal email

n/a
About Neil Gains

I use human and cultural psychology to help organisations drive social and individual behaviour change. I am a faculty member at Thammasat University School of Global Studies, where I focus on applying behavioural science and cross-cultural psychology to sustainability. I am also the owner of TapestryWorks, an insight consultancy focusing on the role of sense, symbol and story in customer experience. I write regularly on culture, behaviour change and psychology, conduct academic research on the psychology of sustainability and am the author of Brand esSense. I have lived in the UK, Indonesia, China, Singapore and Thailand.Specialties: behavioural science, sustainability, social marketing, consumer psychology, semiotics, cross-cultural research, motivational research, sensory marketing, psychology of beauty, brand strategy, emotion, critical thinking, organisational psychology

Neil Gains's Current Company Details
TapestryWorks

Tapestryworks

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Managing Partner
Bangkok, TH
Website:
tapestry.works
Employees:
1
Neil Gains Work Experience Details
  • Tapestryworks
    Managing Partner
    Tapestryworks
    Bangkok, Th
    View
  • School Of Global Studies, Thammasat University
    Faculty Member
    School Of Global Studies, Thammasat University Oct 2020 - Present
    Bangkok Metropolitan Area, Thailand
    My work at Thammasat is on the application of psychology to social innovation and sustainability practice, with a particular focus on behaviour change and cross-cultural differences. My responsibilities include teaching undergraduate and graduate courses, developing external training programs and contributing to the school's research program, currently focused on the communication of sustainability.
    View
  • Tapestryworks
    Managing Partner
    Tapestryworks Apr 2010 - Present
    Singapore
    I help build culture sense for brands through deeper understanding of the emotional, experiential and cultural drivers of human behaviour. I am the Owner and Managing Partner of TapestryWorks, founded in 2010. I am also the author of Brand esSense, published by Kogan Page in 2013, and a regular writer, speaker and trainer on culture, psychology and brand stories. I have lived in the UK, Indonesia, China and Singapore, am currently based in Bangkok, and work across Asia and beyond.
    View
  • Institute On Asian Consumer Insight
    Fellow
    Institute On Asian Consumer Insight Apr 2015 - Jun 2018
    Nanyang Technological University, Singapore
  • Synovate
    Asia Pacific Director, Marketquest
    Synovate Sep 2004 - Feb 2010
    View
  • Synovate Indonesia
    Research Director
    Synovate Indonesia Sep 2000 - Sep 2004
  • Cadbury Schweppes
    Head Of Sensory & Consumer Research
    Cadbury Schweppes Jul 1989 - Jun 2000

Neil Gains Skills

Consumer Behaviour Marketing Research Customer Insight Market Research Brand Equity Strategy Segmentation Brand Architecture Quantitative Research Product Innovation Product Development Fmcg Qualitative Research Thought Leadership Advertising Research Brand Management Market Analysis Focus Groups Consumer Behavior Sensory Evaluation Marketing Brand Development Marketing Communications Consumer Insight Strategic Planning Positioning Competitive Intelligence Strategic Thinking Idea Generation Primary Research Business Insights Semiotics Sensory Branding Brand Archetypes Storytelling Strategic Communications Ethnography Strategic Consulting Emotional Branding Behavioural Change Mystery Shopping Creative Strategy Creativity Experience Design Sensory Design

Frequently Asked Questions about Neil Gains

What company does Neil Gains work for?

Neil Gains works for Tapestryworks

What is Neil Gains's role at the current company?

Neil Gains's current role is Managing Partner.

What is Neil Gains's email address?

Neil Gains's email address is ne****@****ks.asia

What are some of Neil Gains's interests?

Neil Gains has interest in Psychology, Design, Theatre, Music, Human Rights, Travel, Arts And Culture.

What skills is Neil Gains known for?

Neil Gains has skills like Consumer Behaviour, Marketing Research, Customer Insight, Market Research, Brand Equity, Strategy, Segmentation, Brand Architecture, Quantitative Research, Product Innovation, Product Development, Fmcg.

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