Delighted to be working with Urban Fox who are truly at then cutting edge of Advanced AI for Fraud Prevention. Online payment fraud is costing businesses nearly $300 Billion per year and we're aiming to stop this. I've been tasked with a re-brand which was completed in May and now we're looking at further development driving both the Top and Bottom of the funnel. Reach out if you want to learn more. www.UrbanFox.io

“Ohmiq, Conductors of heat,” licenses proven, patented technology to help clients make their tankless water heaters, steam showers, coffee machines and many other devices more energy-efficient than before and with no risk of scaling.Brought in to create the brand positioning and drive strategic growth for the business. Currently building out the brand ID, brand tools such as our website, tone of voice and marketing strategy to take this business forward. This is a start up moving at pace with the aim of disrupting the heating and food preparation industries.We continue to meet more potential licensees so get in touch or find out more at www.ohmiq.com

Working with the founders on growing this super beer and skate boarding brand. First skate park and tap room in Bermondsey London. Massive content growth via Instagram and TikTok watch this space.

Brought in to build out the consumer and business proposition for the app. Partnering with brands, rights holders, artists and venues to deliver a great memory for fans. At last a filter for sound!

Advising and working with the team to grow this innovative business.

Led marketing and commercial strategy for over 9 months. I was brought in for 3 but they believed in my vision. Brand is now in rude health.

Brands should contribute to culture, not sponsor it! We were an innovative business operating between brands and film/documentary producers to deliver partnerships that benefit both. We managed the negotiations that saw the brands get involved with the right project gain exclusive content, access to talent and of course marketing opportunities while also getting their investment back through distribution. We provided the marketing muscle that ensures brands get so much more from the partnership opportunity. Some times you need to know when to pull out and that's what we've done. Learnt so much about content development and marketing exploitation of same. Great experience that has made me a better marketer and business person.

We're taking beer in a whole new direction and it's working! We're driving basket size and purchase occasions for both the pubs and supermarkets in the UK.In 2013, Heineken, AB-In Bev, Molson Coors, SAB & Carlsberg united behind the mission to reignite Britain`s love of beer & grow the category; agreed strategy & £20M funding for 3 years. The "Let There Be Beer"​ campaign was launched in June 2013; Mixed response from consumers & tradefollowed which led to the development of the new strategy "There's A Beer For That".Broke new ground in the beer industry by connecting with over 300k people daily, urned common retail practise on it's head, innovative communications and media strategies that shifted the way the UK thinks about beer.Campaign went global with Holland, Australia and Finland using versions with other mature markets constantly looking at our innovation and replicating our ideas.Overall marketing responsibility for this multi award winning campaign. -Clear and passionate buy in from consumers. We reach 300,000 on average per day. 98% positive sentiment.-"Beer Match" is the most successful instant beer and food pairing tool in Europe.-A retail sector that see's the value and innovative support the campaign brings. Huge wins in both the On and Off Trade but also digital players as well. I proved how to drive basket size and revenue off promotion with leading national retailers.-First beer messaging in food aisles and other non BWS sections of stores.-Proven campaign to drive other categories such as food.-We've changed perceptions of beer in the UK and our research proves this.-Ground breaking experiential in the On Trade via live beer and food programs, dedicated menu's, training staff and delivering content and revenue.-We took our message on the road in 2017 and directly engaged with over 16,000 people with beer and food at food festivals across the country.

Responsibility for the global marketing and consumer strategy. Repositioned the WU brand which was no easy task.Delivered the consumer targeting and segmentation model across products and markets globally.Developed the first global brand proposition driving consistency and consumer understanding of the company, service and products. Led to the launch of the My WU campaign in 2015.Brand proposition led to the development of My WU, the new strategic and creative campaign being rolled out globally.Delivered a true Omni-channel approach to marketing globally.Opened a businesses eyes to the possibilities of real consumer led marketing and how to execute this.

New role created by Western Union where they were moving into a pure consumer centric mode. Delivering the products and the strategy to ensure that WU remains the No.1 player in the market.Global lead for product marketing strategy for Western Union delivering the right tools and value proposition needed to deliver our business targets by influencing the innovation pipeline and the strategy to bring them alive.Product Development, Innovation, Launch & Go to Market Strategy, Marketing Communications Strategy, Product P&L Management.

Brought in to design and implement an overall marketing model including structure and operations across EMEA. Built and led a team of 11 people with full budget responsibility. Turned a product led business into a consumer focused, brand centric organisation with true marketing integration of messaging across all touch points with a sharp focus on digital.Marketing director in charge of delivering all consumer communication strategy and assets for all brands for EMEA. Led the brand repositioning before we developed our brand strategy. Brought Electrolux into the age of digital marketing. Concentrating on consumer digital engagement and community development, CRM strategy and consumer activation (on-line and off-line). Led European consumer PR strategy, experiential, media strategy (Comms Planning), media buying for the brands Electrolux, AEG and Zanussi for EMEA. Managed an extensive senior team across Europe with specialties in various touchpoint development and local activation of strategy. Big success stories around the "Cube by Electrolux", brand site development, Cannes Film Festival sponsorship activation, Comms planning and creative strategic development. "All parts of the team must work togther to deliver the best results."

Key focus was on driving the successful brand re-appraisal for Stella Artois in the UK after a number of years of falling brand health scores. Managed Stella Artois brand for the UK and Ireland with special focus on business development in conjunction with senior sales teams. Part of successful launch team for Stella Artois 4%. Successful introduction of viral marketing campaign to drive premiumisation of the brand. Development of Stella Artois team UK & I.

Led the full marketing mix delivery globally for Stella Artois including the complete delivery of the multi award winning digital strategy for the brand stellaartois.com (delivered over 1 million unique visitors in 10 months, average time one site 7 minutes, awarded 19 Gold, 17 Silver and 13 bronze medals around the World), TV, OOH and experiential. Not afraid to try something new we launched our experiential platform Studio Artois globally around film, our "Trap" was launched in Canada in 2006 and we launched a UK version of our "Chalice" glass. Worked with all global markets on the execution of brand strategy across the marketing mix with innovation launches in the UK and Canada of particular success.Key success was in turning around the brand in the UK where it was suffering from a number of years of share loss as well as declining brand health metrics. I led global involvement in this project from 2006 right up until I joined the UK business. This was one of the key projects of my career to date.

Led projects which included both marketing and sales strategies to launch Beck's Beer into Poland with Pepsi Co and to launch Beck's into Nigeria and other west African markets. Developed "Go To Market" strategy for InBev for entry into new "virgin" markets globally.

First global brand manager for Staropramen. Developed the first global brand positioning and launch strategy for Staropramen. Led the global packaging re-design in use today. Led ALL global creative development through ATL and BTL. Brand has grown by over 300% in the past 4 years outside of its home market.The Staropramen you see today is what we developed during this time.

Category manager heading up the On Trade business for the Republic of Ireland market. During this time I was a senior member of the team that launched Staropramen, Grolsch and Stella Artois into the Irish market. I was also in charge of delivering the first draft beer strategy for Ireland.

My first role after leaving college where I was the marketing and sales manager for a small company that specialised in fortified and functional foods. Packaging, promotional tours, digital, CRM, sales management and customer service were all part of this hands on role.