Neil Hester

Neil Hester Email and Phone Number

I make brands stand out. @ Thermonova
nibe, nordjylland, denmark
Neil Hester's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Neil Hester's Contact Details
About Neil Hester

I help companies maximise brand value and accelerate growth. With 20+ years' experience working in brand strategy, marketing and communications, I have a successful track record of building brands across a number of B2B domains.I excel at helping organisations un-level the playing field by breaking free from the conventions of their category, and use design thinking to help teams understand the target audience, challenge assumptions, redefine problems and create innovative solutions. I turn undifferentiated brands into valuable assets. At a company level, that helps to inspire and attract talent, motivate customers, and - last but not least - generate lasting economic value. Always open for a chat.+45 6011 5506.

Neil Hester's Current Company Details
Thermonova

Thermonova

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I make brands stand out.
nibe, nordjylland, denmark
Website:
thermonova.dk
Employees:
3
Neil Hester Work Experience Details
  • Thermonova
    Global Brand Manager
    Thermonova Mar 2024 - Present
    Aars And Copenhagen
    Brand repositioning of Denmark's leading modular heat pump manufacturer. • Created a brand framework to drive business growth across Europe.• Developed and rolled out the company’s first brand platform and multilingual website.• Ensured consistent, on-brand messaging across all channels.• Planned and led company's first foreign trade fair participation.• Mapped the European heat pump competitor landscape.• External agency management and brand alignment with sales partners across Europe. • Planned and activated the company’s first social media editorial calendar.• 19.5% increase in LinkedIn followers.• 579% increase in website visitors.
  • The Spur
    Founder
    The Spur 2020 - Present
    Copenhagen, Capital Region, Denmark
    Helping companies maximise brand value and accelerate growth by finding their most profitable market positioning, and by crafting a compelling narrative framework to support it.Work encompasses purpose, values, brand personality, tone of voice, brand story, brand guidelines/playbooks, buyer persona research, as well as brand, marketing and corporate communications. APPLYING- research and insights - to place the brand in a broader context (competitors, customers, culture, etc.)- workshops and interviews - to tease out value propositions, positioning, elevator pitches, etc.- creative communication skills - to gain market traction with crisp, impactful messaging.DISTRIBUTED NETWORK MODELSupported by a carefully-selected network of experienced associates working in specialised fields of expertise - a fast and potent way to turn challenging puzzles into groundbreaking solutions.
  • Csis Security Group
    Brand & Marketing Manager
    Csis Security Group 2016 - 2019
    Copenhagen Area, Denmark
    Strategy development and brand repositioning for Denmark's leading cyber threat intelligence company.• Member of the corporate leadership team. • Worked with CEO and Board to develop the company’s first strategy document. • Branding and marketing strategy. • Built the company's first Brand & Marketing team from scratch.• Created a powerful brand framework to drive business growth — "Rest Assured".• Developed the company’s first brand platform and content strategy.• Researched buyer personas, populated marketing channels with consistent messaging.• Brand alignment and support for Customer Advisory Board initiative in the UK. • Partnership development (CISOs/infosec professionals at UK and Danish banks).• External agency management and customer insight lead.
  • As3
    Recruitment Marketing And Copywriting
    As3 May 2015 - Nov 2015
    Marketing communications for Scandinavian HR specialists.
  • The Lego Group
    Strategic Planning And Customer Insights
    The Lego Group Feb 2015 - Nov 2015
    Denmark
    Campaign ideation and copywriting at LEGO's in-house marketing agency.
  • Danske Commodities
    Strategic Brand Manager (Marketing Responsible)
    Danske Commodities 2012 - 2015
    Aarhus, Denmark
    Brand repositioning - from unknown startup to Europe’s leading energy trading and services company.• Worked with new CEO to align brand strategy with 3-year growth strategy.• Branding and marketing strategy development. Built the company's first marketing team.• Researched and developed European power production customer personas.• Developed and rolled out the company’s first brand platform. Lead copywriter. • Developed EVP and employer branding plan to successfully meet 70% employee growth target. • Ensured consistent, on-brand messaging across selected marketing channels.• Formed Brand Advisory Board to ensure alignment and buy-in across a dozen business units.• Devised brand architecture (branded house). Positioning and marketing for sub-brands.• External agency management and customer insight lead. • Company eventually acquired by Equinor for EUR 465m / USD 535m / DKK 3.4bn.• Awards: - Creative Circle (rebranded company website concept and copy) - Danish IT (social media campaign - employer branding/software developer recruitment).
  • Nørgård Mikkelsen
    Communication Architect
    Nørgård Mikkelsen 2010 - 2012
    Odense Area, Denmark
    Helped traditional Danish creative advertising agency transition from analogue to digital. • Set up Denmark's first ad agency UX Lab to drive ad agency sales. • Strategic planning, customer insights, creative English copy, UX consultancy. • Clients included Matas, L'Easy, Gislev, Cimber Air, Stok Emballage, Arla, Unilever, Kohberg.
  • Global Risk Management (Grm)
    Brand And Communications Partner
    Global Risk Management (Grm) 2008 - 2010
    Middelfart, South Denmark, Denmark
    Marketing fuel price risk hedging products for the shipping and aviation industries. • Company rebrand, communications, fuel procurement multi-channel marketing. • Customer insight research, website concept and rebuild, content strategy and editorial calendar.• Event planning and marketing, press releases, company communications.
  • Borealis
    Corporate Editor
    Borealis 2005 - 2008
    Copenhagen / Vienna
    Lead editor for Europe's 2nd largest polyolefins producer.• Annual report concept, research and narrative section copy.• Nominated “Innovator of the Year" for intranet cost savings and editorial team leadership.• Website content, press releases, thought leadership articles, customer success stories.• Internal communications coach - led Pan-European team of 9 intranet editors.• Communication planning and execution around politically-complex ownership change.• Messaging alignment with ADNOC (Abu Dhabi), OMV (Austria), Statoil (Norway), and Neste (Finland).• Helped rebuild Communications functions after HQ relocation to Vienna.

Neil Hester Skills

Marketing Communications Strategy Corporate Communications Strategic Communications Corporate Branding Copywriting Brand Management Marketing Strategy User Experience Marketing Brand Communication Creative Direction Information Architecture Management Business To Business Strategic Planning Usability Testing Quantitative Research Brand Marketing Employer Branding Presentation Skills Sales Presentations Concept Development Press Releases Stakeholder Mapping Content Strategy Advertising Digital Marketing Usability Market Research Market Analysis Internal Communications Project Management Integrated Marketing Digital Media Public Relations Online Advertising Seo Digital Strategy Business Development Brand Development Email Marketing Competitive Analysis Social Networking Customer Insight

Neil Hester Education Details

Frequently Asked Questions about Neil Hester

What company does Neil Hester work for?

Neil Hester works for Thermonova

What is Neil Hester's role at the current company?

Neil Hester's current role is I make brands stand out..

What is Neil Hester's email address?

Neil Hester's email address is ne****@****ail.com

What schools did Neil Hester attend?

Neil Hester attended Lansing Community College (Michigan), Media Design Akademie, Berlin, Hyper Island (Stockholm), Henley Business School, Borealis Business Academy (Mechelen, Belgium).

What are some of Neil Hester's interests?

Neil Hester has interest in Children, Arts And Culture, Education.

What skills is Neil Hester known for?

Neil Hester has skills like Marketing Communications, Strategy, Corporate Communications, Strategic Communications, Corporate Branding, Copywriting, Brand Management, Marketing Strategy, User Experience, Marketing, Brand Communication, Creative Direction.

Who are Neil Hester's colleagues?

Neil Hester's colleagues are Laurent Aupetit Bjerre, Claus Sejr, Lars Michelsen.

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