Neil Hester Email & Phone Number

Aars And Copenhagen

Brand repositioning of Denmark's leading modular heat pump manufacturer. • Created a brand framework to drive business growth across Europe.• Developed and rolled out the company’s first brand platform and multilingual website.• Ensured consistent, on-brand messaging across all channels.• Planned and led company's first foreign trade fair participation.• Mapped the European heat pump competitor landscape.• External agency management and brand alignment with sales partners across Europe. • Planned and activated the company’s first social media editorial calendar.• 19.5% increase in LinkedIn followers.• 579% increase in website visitors.

Copenhagen, Capital Region, Denmark

Helping companies maximise brand value and accelerate growth by finding their most profitable market positioning, and by crafting a compelling narrative framework to support it.Work encompasses purpose, values, brand personality, tone of voice, brand story, brand guidelines/playbooks, buyer persona research, as well as brand, marketing and corporate communications. APPLYING- research and insights - to place the brand in a broader context (competitors, customers, culture, etc.)- workshops and interviews - to tease out value propositions, positioning, elevator pitches, etc.- creative communication skills - to gain market traction with crisp, impactful messaging.DISTRIBUTED NETWORK MODELSupported by a carefully-selected network of experienced associates working in specialised fields of expertise - a fast and potent way to turn challenging puzzles into groundbreaking solutions.

Copenhagen Area, Denmark

Strategy development and brand repositioning for Denmark's leading cyber threat intelligence company.• Member of the corporate leadership team. • Worked with CEO and Board to develop the company’s first strategy document. • Branding and marketing strategy. • Built the company's first Brand & Marketing team from scratch.• Created a powerful brand framework to drive business growth — "Rest Assured".• Developed the company’s first brand platform and content strategy.• Researched buyer personas, populated marketing channels with consistent messaging.• Brand alignment and support for Customer Advisory Board initiative in the UK. • Partnership development (CISOs/infosec professionals at UK and Danish banks).• External agency management and customer insight lead.

Marketing communications for Scandinavian HR specialists.

Denmark

Campaign ideation and copywriting at LEGO's in-house marketing agency.

Aarhus, Denmark

Brand repositioning - from unknown startup to Europe’s leading energy trading and services company.• Worked with new CEO to align brand strategy with 3-year growth strategy.• Branding and marketing strategy development. Built the company's first marketing team.• Researched and developed European power production customer personas.• Developed and rolled out the company’s first brand platform. Lead copywriter. • Developed EVP and employer branding plan to successfully meet 70% employee growth target. • Ensured consistent, on-brand messaging across selected marketing channels.• Formed Brand Advisory Board to ensure alignment and buy-in across a dozen business units.• Devised brand architecture (branded house). Positioning and marketing for sub-brands.• External agency management and customer insight lead. • Company eventually acquired by Equinor for EUR 465m / USD 535m / DKK 3.4bn.• Awards: - Creative Circle (rebranded company website concept and copy) - Danish IT (social media campaign - employer branding/software developer recruitment).

Odense Area, Denmark

Helped traditional Danish creative advertising agency transition from analogue to digital. • Set up Denmark's first ad agency UX Lab to drive ad agency sales. • Strategic planning, customer insights, creative English copy, UX consultancy. • Clients included Matas, L'Easy, Gislev, Cimber Air, Stok Emballage, Arla, Unilever, Kohberg.

Middelfart, South Denmark, Denmark

Marketing fuel price risk hedging products for the shipping and aviation industries. • Company rebrand, communications, fuel procurement multi-channel marketing. • Customer insight research, website concept and rebuild, content strategy and editorial calendar.• Event planning and marketing, press releases, company communications.

Copenhagen / Vienna

Lead editor for Europe's 2nd largest polyolefins producer.• Annual report concept, research and narrative section copy.• Nominated “Innovator of the Year" for intranet cost savings and editorial team leadership.• Website content, press releases, thought leadership articles, customer success stories.• Internal communications coach - led Pan-European team of 9 intranet editors.• Communication planning and execution around politically-complex ownership change.• Messaging alignment with ADNOC (Abu Dhabi), OMV (Austria), Statoil (Norway), and Neste (Finland).• Helped rebuild Communications functions after HQ relocation to Vienna.

Dual Associate - Data Processing & Business Management

Activities and Societies: Rugby Union (Michigan State University)2x2-year course designed to bridge IT and Business within the Detroit.

Certificate: It Manager In New Media, Website Development And Project Management

• 1 year course (in German) geared towards web-build team management. • Primary focus on UX principles, information architecture.

Masterclass For Creative Industry Professionals

• Three-day course, challenging traditional thinking and perceptions around digital media. • Focus on organisational efficiency.

Business Strategy ("Strategy On Trial")

1-week course. • Challenging and broaden the understanding of company strategy. • New insights and strategic options for corporate.

2 X 4-Day Advanced Presentation Skills Course