Neil Hester Email & Phone Number

Aars And Copenhagen

• Brand repositioning of Denmark's leading modular heat pump manufacturer.
• Created a brand framework to drive business growth across Europe.
• Developed and rolled out the company’s first brand platform and multilingual website.
• Ensured consistent, on-brand messaging across all channels.
• Planned and led company's first foreign trade fair participation.
• Mapped the European heat pump competitor landscape.

Copenhagen, Capital Region, Denmark

Helping companies maximise brand value and accelerate growth by finding their most profitable market positioning, and by crafting a compelling narrative framework to support it.Work encompasses purpose, values, brand personality, tone of voice, brand story, brand guidelines/playbooks, buyer persona research, as well as brand, marketing and corporate.

Copenhagen Area, Denmark

• Strategy development and brand repositioning for Denmark's leading cyber threat intelligence company.
• Member of the corporate leadership team.
• Worked with CEO and Board to develop the company’s first strategy document.
• Branding and marketing strategy.
• Built the company's first Brand & Marketing team from scratch.
• Created a powerful brand framework to drive business growth — "Rest Assured".

Marketing communications for Scandinavian HR specialists.

Denmark

Campaign ideation and copywriting at LEGO's in-house marketing agency.

Aarhus, Denmark

• Brand repositioning - from unknown startup to Europe’s leading energy trading and services company.
• Worked with new CEO to align brand strategy with 3-year growth strategy.
• Branding and marketing strategy development. Built the company's first marketing team.
• Researched and developed European power production customer personas.
• Developed and rolled out the company’s first brand platform. Lead copywriter.
• Developed EVP and employer branding plan to successfully meet 70% employee growth target.

Odense Area, Denmark

• Helped traditional Danish creative advertising agency transition from analogue to digital.
• Set up Denmark's first ad agency UX Lab to drive ad agency sales.
• Strategic planning, customer insights, creative English copy, UX consultancy.
• Clients included Matas, L'Easy, Gislev, Cimber Air, Stok Emballage, Arla, Unilever, Kohberg.

Middelfart, South Denmark, Denmark

• Marketing fuel price risk hedging products for the shipping and aviation industries.
• Company rebrand, communications, fuel procurement multi-channel marketing.
• Customer insight research, website concept and rebuild, content strategy and editorial calendar.
• Event planning and marketing, press releases, company communications.

Copenhagen / Vienna

• Lead editor for Europe's 2nd largest polyolefins producer.
• Annual report concept, research and narrative section copy.
• Nominated “Innovator of the Year" for intranet cost savings and editorial team leadership.
• Website content, press releases, thought leadership articles, customer success stories.
• Internal communications coach - led Pan-European team of 9 intranet editors.
• Communication planning and execution around politically-complex ownership change.

Dual Associate - Data Processing & Business Management

Activities and Societies: Rugby Union (Michigan State University)2x2-year course designed to bridge IT and Business within the Detroit.

Certificate: It Manager In New Media, Website Development And Project Management

• 1 year course (in German) geared towards web-build team management. • Primary focus on UX principles, information architecture and.

Masterclass For Creative Industry Professionals

• Three-day course, challenging traditional thinking and perceptions around digital media. • Focus on organisational efficiency and.

Business Strategy ("Strategy On Trial")

1-week course. • Challenging and broaden the understanding of company strategy. • New insights and strategic options for corporate.

2 X 4-Day Advanced Presentation Skills Course